Get the Boss to Say ‘Yes’ to Content Marketing

pic812In just a few weeks, we will be holding our third iteration of our Content Boost Content Marketing Crash Course, a one-day educational seminar providing marketers with the opportunity to learn about content marketing best practices. Taking place July 15 in the Big Apple, the crash course will feature a series of breakout sessions covering everything from the how to get the “yes” to content marketing (hint: do plenty of research upfront!) to the key ingredients of a robust blogging, social media and email marketing strategy.

But to get things started, we will jump-start the day with a session titled “Getting the Boss to Say Yes to Content Marketing,” designed to equip participants with the ammo needed to walk into their boss’s office and get the green light. Whether you are just starting out on your content marketing journey—or looking to get the “yes” for a new project—let’s take a look at how to get your boss on your side.

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Content Boost’s Marketing Seminar Heads to the Big Apple

IMG_1431As marketers, there is no richer experience than having meaningful dialogue with our industry counterparts. After all, just one quick conversation can give us the motivation to launch our next marketing campaign or encourage us to look at digital channels in a whole new light.

This very notion was on our minds when we conceptualized our first Content Boost Content Marketing Crash Course last December. Though we wanted to educate like-minded marketing professionals on the latest happenings in the industry—particularly content marketing happenings—we also wanted to create an open forum for all marketers to organically share their best tips and tricks. Our team was gratified that a group of busy marketers had the determination to spend a whole day listening to breakouts, participating in small group discussions and meeting one-on-one with our team. It shows just how much we crave insight into our craft and collaboration with our peers, especially in an eye-opening learning environment.

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Content Marketing Seminar Returns in April, Will We See You There?

IMG_20141204_134926211It was right after I had led a series of content marketing seminars during TMC’s ITEXPO last August when a participant came up to me and said, “Do you offer content marketing training in your Connecticut office? I would love to come.” At that exact moment I realized how valuable it would be to host a Content Boost content marketing educational workshop.

Right when we returned from the show, our executive team discussed this inquiry and determined that this attendee could not be alone in wanting extra content marketing education. With that in mind, we set the date for our first-ever Content Marketing Crash Course, a one-day complimentary seminar that provides marketers with the opportunity to learn the latest about content marketing and pick our teams’ brains. Last year’s December event exceeded all expectations with standing-room only attendance, riveting one-on-one discussions and incredible attendee engagement. (My favorite part had to be walking around the room during the “breaks” and just listening in to the engaging, organic conversations taking place.)

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Content Marketing: Teach, Don’t Preach

I get asked the question all the time, even by my wife and parents: What is content marketing? If you’re hearing the term for the first time, the best place to start is a basic definition: Content marketing is a marketing strategy centered on creating and distributing valuable, relevant content designed to attract and acquire consumers. But to understand this hot term further, it’s critical to understand how content marketing differs from traditional marketing in the way it actually attracts and acquires those customers. Continue reading “Content Marketing: Teach, Don’t Preach”

Will We See You at Our Dec. Content Marketing Crash Course?

From our content marketing keynote panel at ITEXPO in August
From our content marketing keynote panel at ITEXPO in August

Right around the time Content Boost started holding content marketing breakouts, keynotes and panels at various trade shows—including our very own ITEXPO events—we got asked the same question by many attendees: do we ever hold seminars or training courses throughout the year? The short answer was no, but the long answer was… not yet.

Quickly, we started to pick up on a very common trend in the industry: people did not want to have to wait until conferences or trade shows to receive best-in-class content marketing training. Perhaps more importantly, they didn’t want to have to pay hundreds and hundreds of dollars for one-off seminars. Instead, they wanted a way to stay current with the latest industry trends and strategies for improving upon their existing marketing efforts.

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Treat Your Blog as You Would Treat Your Spouse: Be Patient, Loving and Adventurous

shutterstock_179239919I guess I am still in the newlywed phase, as the romance Gods would call it: I am a bit shy of my one-year wedding anniversary with my hubby; we still gleefully cook dinner every night instead of reverting to takeout; we enjoy touching base all day long, even if it’s just to say “thinking of you”; and we genuinely enjoy being in each other’s company. We put our relationship first. We understand that a healthy, sustainable relationship takes work, patience, love and communication and that it’s something you have to actively work on each and every day.

So what does my newlywed bliss have to do with your marketing strategy, you may be asking? Well lots, if you think about it. Whether you just launched your blog platform yesterday, two years ago, or five years ago, my wish for you is that you are still in your newlywed period. I hope that you are not busy cursing your blogging platform and all that comes with it—editorial calendars, tagging, posting, categorizing, etc.—to the high heavens.

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Dawn of the Planet of Content Marketing

This weekend, moviegoers across the U.S. will flock to theaters to witness one of the biggest box office events of the summer, “Dawn of the Planet of the Apes.” There is a lot to be excited about in this movie, like Andy Serkis (“Star Wars: Episode VII,” “The Hobbit: An Unexpected Journey”) joining the ranks of previous “Apes” stars like Charlton Heston and Troy McClure. And, of course, there will be enough gun-wielding apes cruising around on horses to keep you glued to your seat for hours.

shutterstock_150489464But here at Content Boost, we’re excited about this movie for the valuable content marketing lessons we can extract from it:

Brand survival: It’s a tough world for humans in “Dawn of the Planet of the Apes,” as they struggle to survive 10 years after the ALZ-113 virus caused the collapse of civilization. And as a marketer, you could be feeling that same struggle online as you try to compete with other companies for the attention of consumers. Building a robust blog and regularly posting content to social media will help spread brand awareness and create readership that translates directly into sales. Continue reading “Dawn of the Planet of Content Marketing”

How to Use Social Media Contests to Generate Leads

social-trophies1Let’s face it; there’s nothing exciting about lead generation. In fact, it can be extremely frustrating. You spend days crafting a compelling eNewsletter and months creating a killer company blog, but the number of leads coming in aren’t what you expected. If this sounds familiar, then maybe it’s time to think outside box and liven up your lead generation strategy.  Continue reading “How to Use Social Media Contests to Generate Leads”

LinkedIn: A Goldmine Filled with Quality Leads

Linkedin_ChocolatesWhen LinkedIn first launched in 2002, it was a small but mighty social media platform used by eager job seekers to connect with other like-minded professionals. Fast forward to today, however, and LinkedIn is the go-to social media vehicle for marketing and sales professionals. LinkedIn is no longer seen as Facebook’s “ugly step sister” but as a valuable tool for gathering quality leads and developing strong client relationships.  Continue reading “LinkedIn: A Goldmine Filled with Quality Leads”

Are You the Best in Your Field at Content Marketing?

It might have been one of the last breakout sessions of the day at Content Marketing World, but Vice President of Strategy and Marketing for Edison Research Tom Webster certainly knew how to get a crowd going—even with a cocktail-laden happy hour just minutes away.

That’s because Webster started his session, titled “What’s Wrong with My Content Creation Strategy” by asking a really simple question to audience members.

“Is your content audience focused?”

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