Let the red, white and blue festivities begin. Independence Day is just around the corner and you know what that means— a long weekend filled with fireworks, parades, barbeques, and the beach. But this Fourth of July weekend, instead of eating one too many hotdogs, take a page from our founding fathers and declare independence from your competitors with content marketing.
When you’re a pint-sized fish swimming in a sea of competitors, getting noticed is like trying to launch a firework with no flame. It’s impossible. Content marketing gives companies the spark they need to stand out and attract consumers. Below are three ways businesses can take back their independence with content marketing:
- Blogging: Believe it or not, consumers don’t always want to see a famous face promoting your latest product or solution. More often than not, they want to hear directly from you. According to research from WP Engine, 62 percent of Americans are seeking original, informative content from brands. Creating a corporate blog allows you to share your expertise and knowledge with consumers, which helps build trust, creditability, and awareness. Read our blogging checklist to learn how to create a killer blog post.
- Social Media: Social platforms, such as LinkedIn, Facebook and Twitter enable you to showcase your business’s unique personality. By humanizing your brand, consumers find it easier to connect with you. Put your corporate culture on display by sharing behind-the-scenes photos or interviews with employees.
- Video: Online video not only adds the “wow” factor to your marketing strategy, but it also helps put a face to your brand. Product demonstrations, live interviews and exclusive behind-the-scenes looks are just a few examples of videos you can easily create. Need some inspiration? Take a page from Free People.
Want to learn more about the power of content marketing? Check out our white paper “Content Marketing: Marrying Compelling Custom Copt with Profitability” here.