The holiday season is the most wonderful time of the year—unless you’re a content marketer. For most, the month of December is spent shopping for gifts, attending holiday parties and hitting the slopes. But for content marketers, the holiday season is spent wrapping up end of year projects, drafting content and launching last-minute campaigns—all while short staffed.
Let’s face it: managing your content marketing strategy is stressful enough without having to deal with all of the distractions the holiday season brings. To avoid feeling overwhelmed and ensure your strategy continues to run smoothly, here are some helpful tips to consider:
1. Schedule social posts: Social media plays a large part in content marketing, and it’s one that can take up a great deal of time. Instead of logging in and out of your social networks numerous times a day, schedule your posts ahead of time. With a social media management tool, like Hootsuite, you can easily schedule messages with just a few clicks. Click here to watch a quick demo on how it’s done.
2. Create an editorial calendar: If you’re like the majority (83%) of B2B marketers, chances are you don’t have a documented content strategy in place. Well, now’s the perfect time to start as things will quickly start to pile up over the holidays. Begin with creating an editorial calendar, which will map out content for the entire month. While the idea of sitting down to plan a whole month’s worth of content is overwhelming, it’s pays off. Be sure to include the following details recommended by the Content Marketing Institute:
- The date the piece of content will be published
- The topic or headline of the content piece
- The author of the content
- The owner of the content – i.e., who is in charge of making sure the content makes it from ideation to publication and promotion
- The current status of the content (updated as it moves through your publishing cycle)
3. Produce “easy” content: Rather than try to create new content when you’re busy and short-staffed, consider ways to re-purpose the content you already have. Review your most popular blog posts for the year, then create an eBook or whitepaper for prospects to download. Or turn past presentations into “snackable” content pieces that are digestible for readers.
Instead of being a Grinch this holiday season, plan ahead with the tips above. More importantly, enjoy your time off— you deserve it! Have more tips for organizing your content marketing strategy this month? Leave a comment below or connect with me on Twitter @BNeuman28.
Before she got bitten by the marketing bug, Brooke Neuman worked as a copy editor for Content Boost’s parent company, TMC. As a veteran Content Producer, Brooke draws on her leadership skills and writing expertise to help clients reach their marketing goals. She’s also the creative mind behind the Content Boost blog, featured articles and eNews platforms. When she’s not coming up with killer headlines, you can find her at the beach working on her tan, coaching lacrosse and enjoying her favorite pastime—shopping. Brooke graduated from Endicott College—where she helped the Gulls win four-peat CCC Women’s Lacrosse Championships—with a degree in contemporary journalism.