Key Takeaways From Content Boost’s First Crash Course

We are in the middle of a quiet content marketing war, as organizations are fiercely competing for brand awareness and relevancy online.

This was the critical message delivered by TMC CEO and Group Editor-in-Chief Rich Tehrani during his opening remarks at Content Boost’s first Content Marketing Crash Course, Dec. 4 in Norwalk, Connecticut.

“Online marketing battles are being won and lost constantly,” explained Tehrani, adding that many companies think they are winning the battle for attention when they are actually losing without even realizing it.

IMG_20141204_113151137Tehrani’s remarks set the tone for the riveting Crash Course, in which local business leaders and marketers were invited to participate in full day of hands-on content marketing seminars and group discussions, as well as strategizing and networking activities with key members of the Content Boost team. Attendees were also treated to 30-minute one-on-one brand reviews and consultations, as well as brand video interviews.

If you were unable to attend the Crash Course, here are the top takeaways from the day:

Content marketing is essential: Why should your organization invest in content marketing? It’s replaced traditional advertising as the go-to method of reaching consumers. In fact, 86 percent of B2B and 77 percent of B2C companies use this integrated marketing strategy. Further, more than half of B2B marketers plan to increase their content marketing budgets over the next year while 59 percent of B2C marketers will increase spending, too.

The proof is in the ROI: There’s been a lot of buzz around whether content marketing delivers strong ROI. Well, the proof is in the pudding. Content produces three times more leads for every dollar that is spent. Additionally, companies that blog at least 15 times per month will generate five times more traffic than companies that do not.IMG_20141204_134926211

Strategy is critical for success: After you get the “yes” to proceed with content marketing in your organization, you need to spring to action and create a plan to ensure your content is well thought out and packs a strong punch. Your content needs to stand apart from the multitude of competing multimedia online. Readers need to be genuinely impressed in order for you to leave a lasting impression; and this is just about impossible to achieve without the right strategy.

Did you attend the Content Boost Crash Course? We want to hear your key takeaways from the event. Feel free to carry on the conversation in the comments section below.

6 responses

  1. […] “20 years ago when the Internet was dial up, we couldn’t do online consultations. But now with remote access and tools, we can support almost anyone on the planet. We just recently deployed a 1,000 node Cisco network in the state of Texas without ever setting foot on the premise,” Rich Garboski, founder and president of eTechHelp told Content Boost at its first-ever Content Marketing Crash Course. […]

  2. […] webinars and in our content marketing collateral. Most recently, on Dec. 4 during our first-ever Content Marketing Crash Course, I asked a room of 50 marketers if they have ever seen the Misty Copeland “I Will What I Want” […]

  3. […] This was one of the insights provided by Alison D. Croughan, DPM, at Content Boost’s first-ever Content Marketing Crash Course on December […]

  4. […] “What we want to do is to help bring in the providers of that technology to the buyers—or the CIOs— that want to decrease their costs because that’s really what the end user wants to do,” Sonia O’Banion, IRPA’s VP of Marketing, told Content Boost at its first-ever Content Marketing Crash Course. […]

  5. […] Marketing Workshops: Last August, we kicked off our first-ever content marketing crash course during last year’s Vegas ITEXPO. It was such a success that we simply had to do it again in […]

  6. […] learn the latest about content marketing and pick our teams’ brains. Last year’s December event exceeded all expectations with standing-room only attendance, riveting one-on-one discussions and incredible attendee […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: