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Just Jump!

The palms of both of my hands are sweaty, my heart is pumping 200 liters of blood through my veins per minute, my blood shot eyes are getting teary and my left toe is twitching.  I suddenly have that panic moment. But it is too late the plane has taken off… literally.

Some people say they will never go through with it. Others opt out after watching too many freak accidents. There are those who just don’t have the time for it or interest. Then there are the few who welcome jumping out of a shaky, musty, fear-inducing plane flying 15,000 feet in the air.

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The Lonely Hammer

I am no handyman. Trust me, I have tried. Once, I attempted to install a new light fixture in our spare bathroom. I proudly put the thing together; after hours of figuring out the red and black wires go here and the ground wire goes there. I was pumped up and ready to boast about my handyman powers. I flicked the switch and the only thing that kept turning on and off was the living room cable box.

It was immediately reaffirmed; I am definitely no handyman or an electrician. The problem is, I have no patience. I can’t sit there for hours and not fix something. So when my brother-in-law came over to fix the stand up shower that we had stopped using over a month ago due to the hot handle breaking off, I was very excited. What I didn’t expect is him bringing not one, not two but three different tool boxes full of neat tools I have never seen before.

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How to STINK at Content Marketing

Content marketing is King. We all know the importance of it. There are countless studies, data and reports that remind us that websites feed off of the time and energy we inject into our content.

Content is the protein that websites need to make them strong, vibrant and profitable. Content Boost can help you improve audience engagement, traffic to your website and augment social media presence.

But for all you B2B, B2C, not for profit, entrepreneurs or solo-preneurs out there, who want to see how other companies effectively sabotage their content marketing strategies, please take a look at this awesome slideshow:

How to STINK at content marketing

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Feeling Hungry? The Importance of Visual Stimulation

Driving to work last Friday, I noticed I received an e-mail on my cell. So I waited until I got to a stop light and checked it (yes, safety is important!). It was an e-mail from our office manager telling us that breakfast was coming soon. Yup, we get breakfast on Friday’s. I completely had forgotten it was Friday!

My Jeep suddenly drove a bit faster to work than normal. All sorts of physiological things started happening. My pupils dilated, my tummy growled, and the grip on my steering wheel tightened. My mind played tricks on me as I started to smell the combination of the sizzling bacon, blanketed by a yummy egg and topped off with melted cheese. I could taste the cool rainbow of fresh fruit salad, and felt all warm inside as I envisioned the smiles and brief morning cheer of my coworkers in the common area.

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