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Are Your Customers as Loyal as You Think?

This might sound odd to say as a writer, but I absolutely love television. While I can certainly spend hours poring through the next great best-seller—particularly when it comes from Jodi Picoult—there is nothing quite like plopping down on the couch after a hellacious work day and enjoying a guilty pleasure on TV.

And when someone messes with this part of my day, simply put… I don’t do well.

Let me paint you a picture of last Wednesday. While many were out celebrating the 3rd of July—apparently that is becoming an even bigger holiday than the 4th of July—I was very much looking forward to catching up on my DVR and explaining to my fiancé why “The Bachelorette” is not, in fact, scripted. Yup; I’m one of those.

blog picBut instead of showing me Desiree’s romantic date with Drew, all I saw was a bright blue screen.  No cable. No DVR. No way to escape. My patience had been pushed, especially since this was the umpteenth time in the past few weeks that our cable box wouldn’t turn on.  So I did what any normal person does on the 3rd of July; I spent my night with my cable provider’s call center.

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Content Marketing: Your Biggest No-Brainer this Month

Oftentimes, the best decisions we make are those that we don’t over-think but, rather, those that just feel innately right to us.

Maybe for you it was affirming to not come to work on a Monday and instead setting out on a six-month European adventure—a journey about discovery, reflection and passion.

shutterstock_76265521Or perhaps it was when you chose to uproot your life and move to San Francisco, one of the hottest technology areas, saying goodbye to your decades-long career as legal counsel at a massive retail company and hello to your new CTO position at the technology company of your dreams. Continue reading “Content Marketing: Your Biggest No-Brainer this Month”

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Survey Says Fortune 500, Inc. 500 Companies Increasingly Turning to Blogging

In case you needed more proof that your competitors are blogging—though the fact that 60 percent of companies already have a blog is often pretty riveting—here’s one more for you. Not only are most of your competitors blogging, but more and more of them are joining the cyber space conversation every day.

shutterstock_101774389The Center for Marketing Research at the University of Massachusetts Dartmouth recently released its 2012 study on the usage of social media in the fastest-growing corporations and found that blogging amongst the Inc. 500 companies in particular has jumped significantly. Specifically, in 2007, 19 percent of the most promising private companies were blogging. Fast forward to 2012 and that number has jumped to 44 percent (in 2011 the number was at 37 percent).

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Top Three Ways to Beat Writer’s Block

It usually comes without warning, carrying the same air of desperation that comes when you suddenly experience an onset of insatiable hunger at 4 pm, right before that two-hour long work meeting. It has the same feeling of frustration that arrives when you can’t—no matter what—seem to run your 10K in under an hour. And it has that same feeling of regret like when you can’t close the sales deal, despite your most brilliant pitch.

shutterstock_110330690Ah… good ‘ole writer’s block. It’s undoubtedly one of the most crippling incidents that can happen to writers, marketers, journalists and creative people.

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How to Bring Social to Your Business Model

Have you ever noticed that many of your favorite TV shows—especially reality-based ones—have a new reoccurring character each episode? Its name is Twitter. From regular series promoting show-specific hashtags to reality TV programs displaying live tweets, there are very few shows on prime-time television that have not made a main character out of Twitter. The Bachelorette, America’s Got Talent, Extreme Makeover Home Edition, So You Think You Can Dance… the list goes on and on.

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We have become so accustomed to Twitter on TV – whether it’s  live Twitter streams at the bottom of the screen  or the redundant plea of TV hosts to follow or vote for contestants,  – that in just a few short years, this type of social behavior has become commonplace.

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Always ‘Thinking Outside the Box?’ Maybe Something is Wrong with Your Box

I had the wonderful opportunity to spend last week in Verona, N.Y., at the NY Tech Summit—a two-day business-to-business exhibition and educational technology conference hosted by CXtec and Teracai. In addition to great networking events, top-notch exhibits by companies like Dell, Plantronics and Schneider Electric, and bleeding-edge classroom sessions, there was also a riveting keynote presentation by Travelocity Founder Terry Jones.

Terry JonesAs the Founder of Travelocity and Founding Chairman of Kayak.com, Terry knows a thing or two about innovation. That’s because Terry has a wealth of experience to pull from—from his time at American Airlines as a Director of Product Development to his 24 years at Sabre heading up the computer services, applications and product development sections to leading Travelocity since its inception in May of 2012.

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Did You Miss us On Yesterday’s Webinar?

Yesterday, TMC CEO Rich Tehrani and I had the pleasure of spending our afternoon with marketing directors, CMOs, social media managers and a group of dedicated content producers for a Content Boost webinar titled “9 out of 10 Companies Leverage Content Marketing. Be in the 10% who do it Right.” If you were able to take the time out of your busy work day to listen in, we sincerely hope it was worth the pause from your normal work flow! And if you missed us yesterday we wanted to give you a quick recap of what we covered.

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Thursday’s webinar pulled back the curtain on the new marketing landscape that is content marketing. We started with the basics, enlightening everyone about what exactly content marketing is—a comprehensive marketing strategy that involves creating and sharing relevant, customized, insightful copy, with the end goal of helping a company bolster brand awareness and drive profitability.

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A Brand Above the Rest?

Here at Content Boost we are constantly lending our best tips and tricks to our clients, giving them the fuel they need for their engines to drive their content marketing strategies down unprecedented paths.  One tidbit we share often? Not only do you need to leverage social media, but you need to do so  wisely.

This can mean a few things. First, it can mean choosing the right platform to share your story. No, Twitter is not for everyone. Nor is Pinterest. The key is to determine your audience, figure out what social platforms they utilize and then adopt a social presence in these areas.

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What Are You Doing June 20? Join us for a Content Boost Webinar

No matter where you are—CVS, a concert, work, a restaurant, or even a family function—there is one universal sentiment being expressed by everyone these days: There are simply not enough hours in the day to complete everything on our to-do lists.

This sentiment is perhaps no more true than in the workplace, an environment which has undoubtedly become more pressurized, stressful and demanding since the onset of the economic recession a few years ago. And that’s largely because we are all being forced to do more with less; forced to wear multiple hats; and forced to figure out how to cut corners while still delivering competitive, unprecedented offerings.

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What Kind of Content Marketer Should You Be?

We all have a pretty set list of qualities we look for in future employees: dependable, inquisitive, passionate, intelligent, professional, charismatic… the list goes on and on.

shutterstock_109630661We sift through resumes, reading between the lines to figure out whether their previous work experience intimates that they are “A” team workers, go-getters, self-starters and team players. We dissect every word of their interview, wondering if they will fit nicely into our work culture, understand the nuances of our company offerings and become an integral member of the team.

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