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Content Marketing Quickly Emerging as the Heavy Weight Champion

In the right corner, coming in at 500 pounds and easily bench pressing Social Media, Blogging and eNewsletters, is Content Marketing. In the left corner, coming in at a measly 100 pounds with only Traditional Marketing and Print Publications in his corner, is Traditional Advertising.

Too harsh? Feeling bad for Traditional Advertising? You should. He doesn’t have a chance against Content Marketing, at least according to a recent infographic released by Marketo.

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What ITEXPO’s StartupCamp Can Teach us about Content Marketing

We are just a little over 24 hours away from ITEXPO’s eighth annual StartupCamp and let me tell you… I am excited. StartupCamp is undoubtedly one of the highlights of TMC’s annual convention—of course aside from the incredible keynote speakers (Steve Wozniak anyone??) and the riveting breakout sessions. And that’s because it gives fledgling start-ups the chance to pitch their business concepts to a large audience of industry experts, media, investors and prospects. Think “Shark Tank” for the tech sector.

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You Bring Yourself, We’ll Bring the Eggs: Join us for a Content Marketing Breakfast at ITEXPO

It’s almost wheels up for our team here at Content Boost as in just a few days we are headed to Las Vegas for ITEXPO West 2013, the world’s leading business technology event sponsored by TMC taking place Aug. 26-29. The excitement is palpable; the energy undeniable. In just a few days, we will have the pleasure of meeting with so many of our clients and spreading the word about the importance of content marketing.

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Are You Boring Your Prospects with Incessant ‘Gabbing?’

shutterstock_131742977I can’t tell you how many times I have been on the trade show floor, migrating from booth to booth, searching for the one company that will really pull at my heart strings. The one that will stop gabbing for even one minute to figure out why I actually stopped by their booth. The one that understands that each prospective customer wants to be talked with, not at.

But it seems that so many exhibitors are all the same. Making a beeline for each and every booth visitor so they can give their 15-minute pitch, barely pausing to take a breath to see if they have lost totally lost the prospective customer. And, I can’t say that I entirely blame them. Continue reading “Are You Boring Your Prospects with Incessant ‘Gabbing?’”

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Blogging without Social Media is Essentially Futile

social mediaI can’t tell you how many times a day I find some of my most favorite blog entries from Twitter. In fact, I keep Twitter up all day long—canvassing the stream every few hours to catch the latest content marketing news and determining who I would like to engage with in cyberspace today. It’s completely addicting. I no longer have to go out to try to find the latest information about something that piques my interest; rather, that news comes to me.

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Can You Even Find Your Company’s Blog?

If a tree falls in a forest and no one is around to hear it, does it even make a sound?

The same could be said about your blogging platform. If you are creating the most compelling, awe-inspiring blog content—unquestionably putting your competitors to shame—but that copy is essentially hidden on your homepage, then does your blog even make a ripple in cyberspace? In short, the answer is no. Continue reading “Can You Even Find Your Company’s Blog?”

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Giving Certain Parts of Your Business a Social Media Voice

When it comes to your Twitter, Facebook and LinkedIn accounts, your gut reaction is to create several corporate accounts. So for example, if you are Dunkin Donuts your Twitter handle is @DunkinDonuts; if you are Walmart, your business Facebook page is simply Walmart. But have you ever thought about whether you can brand integral parts of your company—like your flagship offerings, company mascot or brand caricature?

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Three Reasons Your Boss Will Say ‘Yes’ to Content Marketing

shutterstock_135869045We feel for you, we do. It can be incredibly daunting to walk down the hall to the office to ask your boss to trust you when you say that your company needs to start a new initiative, head down another path, or launch a new product. You will undoubtedly be asked countless questions to figure out if your “gamble” is worth the bet and you will unequivocally be second guessing your proposal as the questions get fired.

But, if your idea is content marketing, hold your ground because here are three reasons your boss will say yes:

1. Your competitors are already doing it.

There is nothing worse than playing catch up… especially when it comes to business.  But facts are facts and the content marketing ones don’t lie. Here’s an impressive one: 91 percent of B2B marketers are already leveraging content marketing to bolster their corporate identities. Continue reading “Three Reasons Your Boss Will Say ‘Yes’ to Content Marketing”

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Why Your Vacation Resort Needs Content Marketing

blog pictureFull disclosure: I am a bit of a vacation snob.

I wish I could be like my free-spirited, “I-go-where-the-wind-takes-me” friends; those who are able to practically spend petty cash for their beach vacation by looking up the cheapest motel (sans bed bugs, hopefully) within walking distance to the main beach. I wish I could be like them and overlook busted air conditioners and hostile-like conditions when it comes to lodging.

But I can’t.  That’s because when I go on vacation, my enjoyment comes from the combination of my hotel, the activities, the ambiance and the culture. And I ALWAYS do what I can to ensure that the hefty price tag on my credit card matches the experience.

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