Drew Stoga, Marketing Manager

07/25/2013

5 Content Marketing Statistics That Your Boss Can’t Ignore

Last week we gave you three reasons your boss would say ‘yes’ to content marketing to help you work up the nerve to march down to the corner office and propose a content marketing initiative.

Hopefully your boss saw the light and you’re busy developing a killer content marketing plan with his or her full support.

But if not, and your boss still needs convincing, read on for five content marketing statistics that simply can’t be ignored: Continue reading “5 Content Marketing Statistics That Your Boss Can’t Ignore”

06/14/2013

Grading MySpace’s Comeback Ad

Surprise! MySpace is back.

Yes, that MySpace.

We’ve been hearing rumbles for the last few years now that MySpace was mounting a comeback. Never mind that the folks who built the site were long gone (to the tune of $580 million care of Rupert Murdoch), MySpace, in some form, was coming back. And Justin Timberlake was involved! Continue reading “Grading MySpace’s Comeback Ad”

06/11/2013

Content Marketing Lessons from Vince Vaughn’s The Internship

Ever wondered what it would be like to work for Google? There’s a movie for that!

In The Internship, Vince Vaughn and Owen Wilson play the type of slacker, manchild-types you’ve seen in dozens of films like Wedding Crashers, Old School, Hall Pass, etc. The twist this time around is that, despite being in their 40s and decidedly un-techy, the guys land internships at Google. Hilarity, presumably, ensues. Continue reading “Content Marketing Lessons from Vince Vaughn’s The Internship”