I’d like to start by saying my heart goes out to the victims of the horrific Boston Marathon and their families. Having said that I read with interest that The New York Times, Boston Globe and Wall Street Journal took down their paywalls during this crisis and moreover many reporters were reporting on Twitter without linking to any content on their sites.
How Publishers Deal With Marketers Who Produce Content
If you want examples of companies producing their own content look no further than this post from Churbuck.com which discusses how media companies are adapting to a world where marketers become publishers. Some companies mentioned are Cisco, Intel and Red Bull. TMC CEO and Group Editor-in-Chief even detailed how President Obama and his team are content-creation machines.
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