Content Marketing

09/03/2013

Content Marketing Quickly Emerging as the Heavy Weight Champion

In the right corner, coming in at 500 pounds and easily bench pressing Social Media, Blogging and eNewsletters, is Content Marketing. In the left corner, coming in at a measly 100 pounds with only Traditional Marketing and Print Publications in his corner, is Traditional Advertising.

Too harsh? Feeling bad for Traditional Advertising? You should. He doesn’t have a chance against Content Marketing, at least according to a recent infographic released by Marketo.

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08/28/2013

In Content We Trust

As a consumer, what enables you to trust? This was without a doubt the question of the hour during “Battle in the Clouds,” a keynote at this week’s ITEXPO 2013 show, taking place at Mandalay Bay in Las Vegas. The event is currently in full swing, and the Content Boost team is so excited to be attending and hearing all about the latest and greatest in the technology sector. Oftentimes, we find it directly relates to content marketing and brand strategy.

Take the keynote, for example, where the topic circulating the stage was trust. Upon being asked what guarantees or fosters trust between vendors, users and providers, the number one answer among the panelists was brand. Panelist Dennis Schmidt, VP of network and systems engineering at ShoreTel Sky, hit the nail on the head when he said that trust is driven by time. In regards to this, he urged attendees to ask themselves how long a company has been in the game and how much the company has learned over the course of its operations. This, ultimately, is what brings trust to fruition.

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08/28/2013

What Can Content Marketers Learn from the Cronut?

Americans are slowly getting their first taste of the newest delicacy to sweep over the Western hemisphere: the Cronut. The harmonious product of a marriage between a croissant and a doughnut, the Cronut is winning over the hearts of pastry lovers from New York to Los Angeles. It is quickly becoming the latest craze in the food industry, and surprisingly has a lot to teach us about content marketing.

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08/22/2013

You Bring Yourself, We’ll Bring the Eggs: Join us for a Content Marketing Breakfast at ITEXPO

It’s almost wheels up for our team here at Content Boost as in just a few days we are headed to Las Vegas for ITEXPO West 2013, the world’s leading business technology event sponsored by TMC taking place Aug. 26-29. The excitement is palpable; the energy undeniable. In just a few days, we will have the pleasure of meeting with so many of our clients and spreading the word about the importance of content marketing.

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08/20/2013

Does Your Content Marketing Strategy Have the Edge?

Summer is almost over. There, I said it. I know it’s not what you wanted to hear this morning, but it’s the truth. So, what does this mean for you as a marketer? That you are running out of time to give that necessary push to your content marketing strategy for 2013.

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08/07/2013

Why Financial Advisors Need Content Marketing

In a time of economic strife where financial security is being increasingly sought after, the financial advising market is a very alluring one. In fact, the broker ranks are positioned to increase by 30 percent through 2018 according to the Bureau of Labor Statistics – a figure that blows previous estimations out of the water. This, of course, has seen the rise of many new players in a gradually competitive space.

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08/05/2013

The Hidden Menu to Content Marketing

panera Now I’m not big on fast food but I have to say that I have a complete weak spot for Chipotle. I just can’t resist stopping for a quick bite to eat anytime I drive by that Chipotle Mexican Grill sign. As a matter of fact, I’m a frequent customer. Just when I thought I had it all figured out, I learned that my favorite fast food chain actually has a secret menu. At first I was confused, wondering how could I have not known about this? Then as I began to inform everyone else about my discovery, I learned I wasn’t the only one. I began to wonder what the point is of having a menu that you’re keeping your customers from seeing. I realized that these restaurants may be getting somewhere with their marketing strategies. Continue reading “The Hidden Menu to Content Marketing”