Let’s face it: we’ve all made some mistakes on social media. But somehow it still surprises me when the basics are thrown by the wayside. This year, make an early New Year’s resolution to finally ditch the following social media mistakes once and for all.

Spelling & grammatical errors: You proof read your emails before you send them out, your press release before it gets distributed, and your banner ads before they get posted. Get into the habit of doing the same with your social media posts. Yes, it’s more of a casual atmosphere than some other forms of business communication, but you’ll make yourself look like a fool if you don’t know the difference between “your” and “you’re”. Remember the old saying, “measure twice, cut once?” Apply the same principal to your social posts and re-read it twice, post once.

Inappropriate posts: In my very honest opinion, we live in an excessively sensitive world. You may view your joke as harmless, but your neighbor may see it as the most offensive thing they’ve heard. If a post seems like it could be on the verge of inappropriate or offensive, skip it altogether. Keep your brand’s personality and humor alive, but keep it tasteful. Continue reading “5 Social Media Mistakes to Ditch in 2015”