If the first quarter of 2016 didn’t knock your socks off, I have a few tips for ensuring 2Q16 moves your marketing team in a better direction.
Many bumps in the road can be attributed to poor planning. So, let’s make sure that your content marketing strategy is headed in the right direction. A recent Curata infographic has removed some of the guesswork by foretelling 2016 content marketing trends.
Continue reading “Marketers: Are You Ready to Excel in 2Q16?”
It was the beginning of the end for Jeb Bush on Feb. 3 when he felt compelled to ask his New Hampshire audience to “please clap” after delivering this line: “I think the next president needs to be a lot quieter but send a signal that we’re prepared to act in the national security interests of this country to get back in the business of creating a more peaceful world.” Continue reading “Does Your Content Warrant Applause?”
There were plenty of impressive statistics from the big game last night. The Denver Broncos, for instance, became the ninth NFL franchise to win three Super Bowls. Denver also won the game with just 194 offensive yards, setting a record for the fewest ever in a Super Bowl victory.
But enough about the actual game.
The statistic worth beating to death, from a marketing perspective, is the one about how much it takes to advertise during the Super Bowl. This year, a 30-second video clip cost an astounding, and record-breaking, $5 million— or about $166,666 per second. The cost of advertising, in fact, has doubled in the past decade. Continue reading “The Super Bowl Is Over. Next.”
A few months ago, you were tasked with implementing a “brand storytelling” strategy in your marketing department. Now, you’re waiting for social shares and comments to begin rolling in. But they’re nowhere to be found.
If this is happening, take heart. Brand storytelling is a new and often misunderstood phrase that shamelessly gets tossed around, often incorrectly. It’s difficult, too. Many companies are now using it, but are finding it much harder to pull off than they expected.
Here are three reasons why your own brand storytelling strategy may be struggling: Continue reading “Three Reasons Your Brand’s Storytelling Strategy Is Utterly Failing”
If there is one thing I’ve learned about content marketing it’s that not all digital channels are ideally suited for every industry. Before you get started, you should first take into consideration the types of channels your audience uses the most as well as the ones capable of encapsulating your voice most effectively.
Continue reading “Three Essential Content Tactics for Travel Industry Marketing”
December has officially begun, and that means resolutions are being made in an effort to make 2016 a bigger, better and brighter year than ever. Here at Content Boost, we’ve set our sights on a few New Year’s Resolutions—for example, enhance the customer experience even further and participate in more charitable causes—however, one resolution in particular involves featuring more marketing experts on our blog, in addition to our internal team of professionals.
Continue reading “Calling All Marketers: Cast Your Voice on Content Boost’s Blog!”
There I was—popcorn in hand, sitting in front of the big screen patiently waiting for “Spectre,” the newest installment of the James Bond franchise, to begin playing. I was finally getting a chance to see the new film I had been so anxiously anticipating for months. As a lifelong Bond fan I never miss a movie, so you could say that my hopes were high. After all, “Casino Royale” and “Skyfall” were such hits that there was no way I was in for a disappointment. Daniel Craig (James Bond) alongside directors Martin Campbell (“Casino Royale”) and Same Mendes (“Skyfall” and “Spectre”) did such a great job reinventing the series as a whole; these professionals gave the series a much more rugged and modern feel, which I personally preferred.
Continue reading “What James Bond’s ‘Spectre’ Taught me About Content Marketing”
Do words like “search engine spiders” and “Quality Raters” send shivers down your spine? Do you sit up at night paranoid that Google is trolling your website, looking for excuses to knock it down in the SEO rankings?
If so, it’s not surprising. Trying to stay in good graces with Google’s ever-changing search engine optimization (SEO) policy can certainly feel daunting—especially if you’re new to the content marketing game. Continue reading “Stop What You’re Doing And Read Google’s Latest Search Quality Rating Guidelines”
We’re just days away from some of the biggest shopping events of the year, Black Friday and Cyber Monday—the two days which officially kick off the holiday season. Many marketers are therefore scrambling for last minute ideas to promote their businesses and gain a leg up on the competition before swarms of shoppers hit retail and online stores in search of deals.
It’s around this time of the year when marketers tend to turn to content marketing to either resurrect their sluggish online presences, or start building one from scratch. The question is: Is there enough time left in 2015 to start a content marketing strategy?
Here’s our take on the matter: Continue reading “Is There Enough Time To Start A Content Strategy in 2015?”
Consumers all across the country are frantically flocking to grocery stores
this week, stocking up for Thanksgiving dinner. After all, many stores are closed on Thanksgiving Day so it’s vital to make sure you’re prepared for the big day in advance.
It goes without sa
ying that in order to make a Thanksgiving meal that your family will salivate over you’ve got to make sure you have a documented list of ingredients before you wind up in the store.
Continue reading “Applying Thanksgiving Tips and Tricks to Your Marketing Strategy”
