What Ron Burgundy Can Teach Us about Becoming a Thought Leader

will-ferrell-coverIn the lead up to the release of Anchorman 2: The Legend Continues, actor Will Ferrell (appearing in-character as fictional news anchor Ron Burgundy) has gone on a marketing bonanza. In addition to showing up in nationwide commercials for Dodge trucks, Ferrell has appeared on a local news broadcasts out of North Dakota, a curling event in Canada and was even in-studio for a radio show in my hometown of Milford, CT.

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