Let’s face it; B2B marketers get a bad rap for being boring. I can say that because I am one. Like most B2B marketers, I’m not producing ads for the Super Bowl or booking Gisele Bundchen for our next marketing campaign. Rather, I’m writing whitepapers for the C-suite, creating blogs for other marketing professionals and drafting lead-nurturing campaigns. But just because I’m a B2B marketer doesn’t mean I’m boring—and you don’t have to be either. Continue reading “B2B Marketers: Stop Being So Boring”
The ‘Spoiler Effect’ and How It Can Transform Your Content
I love “Game of Thrones,” “Breaking Bad” and “The Walking Dead.” At a glance these series seem to have absolutely nothing in common, but they do have one common denominator: they have the “spoiler effect.”
I’ve been seeing the “S” word everywhere lately, especially with the fourth season of “Game of Thrones” now at full speed. Every website you visit, radio station you tune into and tweet you see contains some sort of clause warning: “Spoilers ahead! Do not continue if you have not watched yet!” The fear that someone will stumble upon a juicy online review or overhear a spoiler-filled conversation has become a very real one. We’ve all probably seen irate fans share rants on social media about how people need to respect the fact that others haven’t caught up yet. This still happens even for “Breaking Bad”—whose series finale aired last September.
Continue reading “The ‘Spoiler Effect’ and How It Can Transform Your Content”
Top Five Content Marketing Mistakes and How to Avoid Them
There’s no doubt that content marketing is the most popular inbound marketing strategy on the block. In fact, 93 percent of B2B marketers utilize content marketing, while 58 percent plan to increase their spending in this area in 2014, according to Content Marketing Institute’s “B2B Content Marketing 2014 Benchmarks, Budgets and Trends” report.
Although this burgeoning strategy has shown no signs of slowing down, there are still many mistakes being made by companies big and small. Below are the top five content marketing mistakes and ways in which businesses can avoid them. Continue reading “Top Five Content Marketing Mistakes and How to Avoid Them”