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The Imminent Ubiquity of Content Marketing: What Happens Next?

Content Marketing Institute Founder Joe Pulizzi explores a really interesting question in one of his more recent blog posts: Once all brands have started embracing content marketing, what happens next?

Ah, the great old question of what comes next.

We certainly all asked it a few decades ago when the world was first introduced to the mobile phone. And while bulky and hefty, we quickly watched as it paved the way for the dominance of smartphones, apps and the BYOD revolution. Fast forward to today and the competition for your consumer-ready hands is fierce.

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Afraid of Striking out at the Content Marketing Game? Don’t Be

shutterstock_89687209When we think about fear, Franklin D. Roosevelt’s iconic statement from his first inaugural address undoubtedly comes to mind: “The only thing we have to fear is fear itself.”

It’s an incredibly simple but powerful statement. After all, why fear something that is out of our control? Why play the “what if” game instead of simply living life? We spend so much time worrying about something that can happen as opposed to just dealing with adversity when it comes our way.

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