B2B marketers – Page 2

04/10/2015

I’m Ready for Content Marketing … Where Do I Start?

It’s amazing the difference a year can make. I vividly remember attending a number of 2014 trade shows and having conversations with attendees about content marketing. They would go something like this:

Attendee: What do you do?

Me: I head up TMC’s content marketing division, Content Boost.

Attendee: What is content marketing?

Me: A marketing tactic that involves leveraging content—think blogs, white papers, email marketing messages—to organically sell your products and services.

Attendee: Oh … that’s just advertising, right?

#FAIL.

Continue reading “I’m Ready for Content Marketing … Where Do I Start?”

04/09/2015

What Can Content Marketing Do For Your Business?

There’s no question that content marketing is increasingly among business leaders. As evidenced in a recent infographic from Smart Insights, 29.6 percent of readers claimed that content marketing is the most commercially important marketing trend in 2015.

That’s more than twice as much as big data, which came in at 14.6 percent. Marketing automation, for that matter, came in even lower at 12.8 percent.

You may be wondering: What exactly can content marketing do for your organization? Stop and think about whether the following needs apply to your business.

Do you need to: Continue reading “What Can Content Marketing Do For Your Business?”

02/25/2015

The Content Quickie: How to Write Quickly yet Strategically

We’ve all been there before: You look at your schedule and immediately feel overwhelmed by the myriad of impending calls, reminders and meetings, but you need to get an article done by the end of the day in order to make its deadline.

“Today is looking like one of those days,” you think as you ease into your chair, obligatory cup of coffee in hand. So…what do you do?

Continue reading “The Content Quickie: How to Write Quickly yet Strategically”

09/10/2014

A Look Back at Day One of CMWorld

Content Marketing World (CMWorld) officially kicked off today in style, with no shortage of orange apparel, cutting-edge keynote addresses, standing room only breakout sessions, and orange-themed finger food.

As a second-year participant, there were iconic moments that kept me on my feet all day. Specifically, I couldn’t wait to see Joe Pulizzi’s latest orange suit (it did not disappoint); I eagerly—err maybe aggressively—pushed my way through the throngs of people to get first row seats at the coveted breakout sessions; and I relished each and every networking event. Who knew you could so easily talk content strategy while grabbing grub at food trucks?

Continue reading “A Look Back at Day One of CMWorld”

03/13/2014

The Day in the Life of a Content Marketer

Congratulations! You have officially entered the world of content marketing—a world rife with editorial calendars, social media platforms, inbound/outbound marketing campaigns, SEO metrics, demand generation… or have you? For starters, do you even know how to define “demand generation?” Do you even have a documented content strategy in place?

The reality is that while many top-level marketers claim to “walk the walk and talk the talk” when it comes to content marketing, a vast majority are merely only wading in the content marketing pool—rather than diving in head first. Need proof? While 93 percent of B2B marketers and 90 percent of B2C marketers are leveraging content marketing tactics, only 42 percent and 34 percent, respectively, feel their strategies are effective.

Continue reading “The Day in the Life of a Content Marketer”

02/24/2014

True or False? Dispelling the Top Three Content Marketing Myths

There are a lot of misconceptions out there. For example, that all Australians drink Fosters beer and that you can die from consuming Coca-Cola and Pop Rocks at the same time. There’s even a myth that the famous candy bar, Baby Ruth, wasn’t actually named after the “The Great Bambino.” We know, shocker. Content marketing has its fair share of misconceptions as well. Below we uncover the truth behind the top three content marketing myths. Continue reading “True or False? Dispelling the Top Three Content Marketing Myths”

01/07/2014

Fearful of Getting Shot Down By the Boss? Why Jan. Will Get You The ‘Yes’ to Content Marketing

Are you having an inner debate right now? Is the entrepreneur in you telling you to steal 30-minutes with your boss to delineate the reasons content marketing has to make it into the budget for 2014? Meanwhile, is your inner three-year-old cowering in your boots afraid that your boss does not want to hear from you and will immediately squash your content marketing dreams?

Though it sounds scary, now is the time to silence the latter voice and trust the first one.

Continue reading “Fearful of Getting Shot Down By the Boss? Why Jan. Will Get You The ‘Yes’ to Content Marketing”

09/17/2013

Are the Right People in the Room for Your Content Marketing Pitch?

It might have just been minutes before Content Marketing World keynoter William Shatner took the stage to round out the three-day event, but one overarching message that Cisco’s Senior Marketing Manager Tim Washer shared with a packed room during his breakout really stuck. He advised marketers to make sure you have the right people in the room during creative meetings—and to keep naysayers out of initial brainstorming sessions. Continue reading “Are the Right People in the Room for Your Content Marketing Pitch?”

07/09/2013

Content Marketing: Your Biggest No-Brainer this Month

Oftentimes, the best decisions we make are those that we don’t over-think but, rather, those that just feel innately right to us.

Maybe for you it was affirming to not come to work on a Monday and instead setting out on a six-month European adventure—a journey about discovery, reflection and passion.

Or perhaps it was when you chose to uproot your life and move to San Francisco, one of the hottest technology areas, saying goodbye to your decades-long career as legal counsel at a massive retail company and hello to your new CTO position at the technology company of your dreams. Continue reading “Content Marketing: Your Biggest No-Brainer this Month”

06/13/2013

What Are You Doing June 20? Join us for a Content Boost Webinar

No matter where you are—CVS, a concert, work, a restaurant, or even a family function—there is one universal sentiment being expressed by everyone these days: There are simply not enough hours in the day to complete everything on our to-do lists.

This sentiment is perhaps no more true than in the workplace, an environment which has undoubtedly become more pressurized, stressful and demanding since the onset of the economic recession a few years ago. And that’s largely because we are all being forced to do more with less; forced to wear multiple hats; and forced to figure out how to cut corners while still delivering competitive, unprecedented offerings.

Continue reading “What Are You Doing June 20? Join us for a Content Boost Webinar”