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The Countdown is On! One Week to the Content Boost NYC Crash Course

I’ll take Manhattan…

I am 100 percent a New Yorker at heart. I talk a mile a minute; I gesticulate incessantly; and I have zero patience for slow walkers. It’s most likely because I grew up about 35 minutes from Manhattan and have parents—New York City natives who eventually migrated to the suburbs—who say things like “tawk” and “wawk.”

IMG_1432So you can imagine my excitement over the fact that the Content Boost Content Marketing Crash Course—a one-day event designed to bring marketing professionals together for professional development—is headed to the Big Apple. On Wednesday, July 22, our editorial team will head to the NYU Kimmel Center (Room 803) for a seminar that promises to breed marketing inspiration.

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Get the Boss to Say ‘Yes’ to Content Marketing

pic812In just a few weeks, we will be holding our third iteration of our Content Boost Content Marketing Crash Course, a one-day educational seminar providing marketers with the opportunity to learn about content marketing best practices. Taking place July 15 in the Big Apple, the crash course will feature a series of breakout sessions covering everything from the how to get the “yes” to content marketing (hint: do plenty of research upfront!) to the key ingredients of a robust blogging, social media and email marketing strategy.

But to get things started, we will jump-start the day with a session titled “Getting the Boss to Say Yes to Content Marketing,” designed to equip participants with the ammo needed to walk into their boss’s office and get the green light. Whether you are just starting out on your content marketing journey—or looking to get the “yes” for a new project—let’s take a look at how to get your boss on your side.

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What’s Sweet for You is Sweeter for Sprinkles: The Marketing Strategy Behind the Company’s Cupcake ATMs

For anyone who has ever been in “The City that Never Sleeps,” you can certainly relate. You are coming back from an event late at night—be it a Broadway show, a night out at the bar, a high school reunion… you name it—when your stomach starts grumbling. You begin to mentally scroll through a list of possible diners, delis and food carts that may still be open at this ungodly hour. But the truth is you don’t want to consume your calories in Big Mac form. Rather, you want something delectably sweet.

Big Apple desert aficionados everywhere are delighting in the fact that Sprinkles Cupcakes, the innovators of the world’s first cupcake bakery, has brought its 24-hour Cupcake ATMs to the Upper East Side. The company already boasts ATMs in Beverly Hills, Chicago, Atlanta, Dallas and Las Vegas—all of which have attracted attention from A-list celebrities like Jay Leno and Wolf Blitzer as well as countless media outlets. New Yorkers couldn’t wait to get their hands on these yummy treats.

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