There are so many signs that I’m a content marketer (thanks for the great list of signs Brooke!). I catch myself wishing I could edit my husband’s texts for grammar, sorry sweetie!; I look at every trade show flyer, TV commercial and digital signage ad and wonder, “Could I have done better?”; and I get ridiculously excited when my number of Twitter followers grows.
I even prefer staying in resorts/hotels/getaways that rely on a robust content marketing strategy. In other words, I’m that person.
We’ve all received this email: “Fill out our 10-minute survey for the chance to win an Amazon gift card [or insert other gift here].” And chances are you’ve probably deleted it. After all, who really has the time to fill out a survey these days? And 10 minutes? Yeah right.
So I have something better for you. I know you are in need of some sort of content marketing help. How do I know this? My good friends at Content Marketing Institute (CMI) contend that 93 percent of B2B and 90 percent of B2C marketers are leveraging content marketing even though only 42 percent of B2B and 34 percent of B2C marketers feel they are effective at it. The market research overwhelmingly confirms a central theme: marketers want in with content marketing but they are wholly unprepared to launch a successful strategy because they deal with time, resource and budgetary constraints.
Continue reading “Content Boost Sweepstakes: Because Who Doesn’t Want Free Blogs and an Apple TV?”
By now, your boss is all over you to craft your company’s blog. After all, 76 percent of B2B and 72 percent of B2C marketers leverage blogs as a chief content marketing vehicle, according to the Content Marketing Institute’s 2014 benchmark studies. And here’s why:
It is oftentimes the hardest place to start when it comes to your content marketing strategy, but at the same time, the most important—your blogging platform. From deciding on appropriate blog topics to fine-tuning your tagging strategy to cementing your posting schedule, maintaining a blog can feel a lot like a three ring circus; there are so many moving parts that need be accounted for and, as marketers, we are oftentimes left throwing our hands in the air and with a massive headache.
So what’s in a blog? Before diving into the blogosphere, try to remember these three tips and tricks for each and every entry.
It might have been one of the last breakout sessions of the day at Content Marketing World, but Vice President of Strategy and Marketing for Edison Research Tom Webster certainly knew how to get a crowd going—even with a cocktail-laden happy hour just minutes away.
That’s because Webster started his session, titled “What’s Wrong with My Content Creation Strategy” by asking a really simple question to audience members.
“Is your content audience focused?”
Continue reading “Are You the Best in Your Field at Content Marketing?”
It usually comes without warning, carrying the same air of desperation that comes when you suddenly experience an onset of insatiable hunger at 4 pm, right before that two-hour long work meeting. It has the same feeling of frustration that arrives when you can’t—no matter what—seem to run your 10K in under an hour. And it has that same feeling of regret like when you can’t close the sales deal, despite your most brilliant pitch.
Ah… good ‘ole writer’s block. It’s undoubtedly one of the most crippling incidents that can happen to writers, marketers, journalists and creative people.
