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Are You Encouraging a Two-Way Dialogue with Your Stakeholders?

Have you visited SocialMedia Examiner yet? If you are in the digital marketing space and have not yet done so, do yourself a favor and pay the site a visit. The “guide to the social media jungle” covers a variety of pertinent topics for marketers, from Facebook to Twitter to Pinterest to LinkedIn to the more broad-speaking “How on Earth do I weave social media into my content marketing strategy?”

Today’s top post, titled “26 Ways to Create Engaging Content” by Debbie Hemley could not be more dead on. Hemley explores the chief strategies for getting readers to engage with your copy—from injecting timely data to identifying keywords for optimization purposes to honing content objectives. My personal favorite? Encouraging a two-way conversation.

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The Imminent Ubiquity of Content Marketing: What Happens Next?

Content Marketing Institute Founder Joe Pulizzi explores a really interesting question in one of his more recent blog posts: Once all brands have started embracing content marketing, what happens next?

Ah, the great old question of what comes next.

We certainly all asked it a few decades ago when the world was first introduced to the mobile phone. And while bulky and hefty, we quickly watched as it paved the way for the dominance of smartphones, apps and the BYOD revolution. Fast forward to today and the competition for your consumer-ready hands is fierce.

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Me, Me, Me – Abandon the Kindergartner in You

We all have that person in our life. That dear friend who we don’t see for weeks and who—during your once a month dinner catch-up—rehashes every insignificant detail about his or her latest job catastrophe, spousal and/or child predicament and vacation to Bora Bora. We get it; you are busy and you have a lot to talk about.

kindegartenerThe thing is, the “me, me, me” complex loses its cuteness at about the age of six.  Because the truth is, we are all busy adults—busy adults with our own celebrations, challenges and confusions—and we now see much more quickly through those individuals who so easily forget to ask, “And how was your day?”

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How Publishers Deal With Marketers Who Produce Content

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If you want examples of companies producing their own content look no further than this post from Churbuck.com which discusses how media companies are adapting to a world where marketers become publishers. Some companies mentioned are Cisco, Intel and Red Bull. TMC CEO and Group Editor-in-Chief even detailed how President Obama and his team are content-creation machines.

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