I’ve never known a child who did not have at least one kind of irrational fear, perhaps one of the biggest being nighttime monsters in the closet. This very common fear has cracked open the bedroom door for many children, but as adults, we know these once terrifying tales are just age-old myths. So…why do we have similar content marketing fears?
Perhaps the biggest reason seems to be from marketers’ collective fear – or general uncertainty – of taking their campaigns to the digital realm. A quick scan on the Web reveals that many individuals are searching for countless articles ranging from “fears that keep digital marketers up at night” to “why marketers should fear digital marketing.” It cannot be disputed that we are indeed amidst a great marketing revolution. In fact, 22 percent of online adults in the U.S. are connecting everywhere, and frequently, according to Research Director and Principal Analyst at Forrester Research, Melissa Parrish. This is a huge need that marketers should be aiming to meet, yet some are not.
Continue reading “Don’t be Afraid of the Digital Marketing Monster”
