California

If you’re like me, then you are probably looking out the window wishing it were 70 degrees. Like the majority of the U.S. population struggling to get through February, I’ve had enough. I’m ready for spring.

And if you’re like me, you probably can’t just get up and go to California on whim, where it actually is 70 degrees and sunny. But you can check out the state tourism board’s new Dream 365 project, where you can salivate over documentaries depicting people bicycling across the Golden Gate bridge, surfing through tidal waves, playing music on mountainsides and skateboarding on a half pipe in the middle of the ocean. And while you’re at it, if you aren’t already packing your bags, you can learn about a great new content marketing strategy that your business can use to spread brand awareness and get people excited about what you are doing: a YouTube takeover. Continue reading “California Dreamin’: State Tourism Board Takes Over YouTube”

Every hamburger lover has heard of California’s In-N-Out burger. Its greasy, delicious legend has managed to traverse land, sea and air—has traveled thousands of miles—to reach the salivating mouths of consumers from San Francisco to New York City.

And while I’ll admit they make a pretty decent burger, and have withstood the test of time—In-N-Out has been in business since 1948—it’s not the restaurant’s meat that interests me so much as it is In-N-Out’s marketing strategy. And it’s one that restaurants everywhere should be paying attention to.

What makes In-N-Out so great is that it has a secret menu, which only exists online. And while the secret has gotten out at this point, and is in fact now referred to as the Not-So-Secret menu, the concept is simple: it is a brilliant marketing gimmick that drives users to the website, and from the website to the food company’s store.

Continue reading “From the Website to the Check: Why Your Restaurant Needs Content Marketing”