CMWorld

I first got the chance to hear Content Marketing Institute (CMI) founder—and content marketing evangelist—Joe Pulizzi speak two years ago at CMWorld. I remember taking note of how everyone’s eyes lit up when he took the stage, of attendees furiously trying to jot down every content marketing tidbit he shared, and of the electricity in the air—which was surpassed only by Joe’s own magnetism.

So, imagine my excitement when I was able to lock down some time with this renowned marketing guru to get his 2 cents on the latest happenings in the content marketing space (no Joe, I am not trying to butter you up!). After all, any insight I can gain from other industry thought leaders is a gift I can bring back to our clients. Our job at Content Boost is simple: We will always be your eyes and ears in the content marketing space, bringing any insight, tools, techniques and tactics to you so that together we can implement them in your organization.

Therefore, a number of the questions I asked Joe are one’s you ask me every day. Here’s a look at some of the highlights of our conversation:

Continue reading “Q&A With Joe Pulizzi: Pulling Back the Curtain on Content Marketing”

This past week, over 2,500 marketing and business leaders from over 50 countries descended into Cleveland for Content Marketing World 2014 for four days of information-laden educational sessions, keynotes and workshops, highlighting everything from content creation to social media to data-driven ROI.

I was lucky enough to sit in on some incredible sessions lead by today’s top influences, including Joe Pulizzi, Andrew Davis, Jay Baer, and Ann Hadley to name a few (Yes, I sadly had to leave to before Kevin Spacey’s closing keynote to catch my plane, but don’t worry, I stalked Twitter for his key sentiments!). Having listened to dozens of experts over the years, I’ve heard some pretty inspirational quotes and received some outstanding advice, but there’s something about CMWorld 2014 that reignited my “marketing fire.”

So I thought I would share with you 20 of the most unforgettable quotes from this year’s show in hopes of inspiring you: Continue reading “20 Most Unforgettable Quotes from CMWorld 2014”