Why Don’t I See Any Case Studies On Your Website?

I’ve visited your Web page. I’ve read your products and service descriptions, analyzed your “About” section and scanned your blog.  Unfortunately, there’s something missing. There are no case studies detailing clear-cut examples of how your company has directly helped any of your customers.

shutterstock_137423564As a result of this shortcoming, I’m left scratching my head wondering why this is (as I head to Google and start searching for competitors who can show me clear-cut evidence their products and services can produce the strong results they claim).

The good news is that your business is not alone in its lack of case studies. This is a problem I see all of the time on both B2B and B2C websites. It’s puzzling, too, considering that customer case studies and success stories are the third most influential type of asset in the purchasing process for customers in both large enterprises and small businesses. Case studies communicate that other businesses trust your company, and they also pique interest from similar prospects who could benefit from your company. Continue reading “Why Don’t I See Any Case Studies On Your Website?”

The Do’s and Don’ts of Blogger Outreach

You’ve launched your amazing new product or brand awareness campaign. You’ve used the tried and true, traditional routes: email marketing, print, social media, blogging, PPC. But you still need that extra push to put you over the edge. That’s where a blogger outreach campaign comes in. business-person-writing4

In every industry, there are successful bloggers who boast a significant, loyal following and serious influence over their readers. But getting the attention of these influencers isn’t always as simple as you may think. Their inboxes are flooded each day with brands just like yours hoping to catch their attention. So how do you stand out in a sea of pitch letters?

Continue reading “The Do’s and Don’ts of Blogger Outreach”

Leveraging Your Teammates’ Skills to Become a Better Marketer

Earlier this week I got into an interesting conversation with several peers about what role collaboration can and should play in the workplace. We decided that, generally speaking, organizations tend to view bringing employees with different but complementary skill sets together as the most effective way of completing large or complex projects. If every individual piece of a task is assigned to a worker with an appropriate skill set, the finished product will likely reflect professionalism and expertise.

Learn_Blog

Continue reading “Leveraging Your Teammates’ Skills to Become a Better Marketer”

Warning: You Are Losing Sight of the Customer

shutterstock_telescopeI had an interesting conversation with a colleague earlier this week while reviewing a story I had written for a client. I was quite pleased with the way the piece came out and was looking forward to getting feedback from my teammate before finalizing it and sending it off. I felt the post had a natural flow and was well-written, so I felt confident that my client would receive it well. Continue reading “Warning: You Are Losing Sight of the Customer”

Tips for Staying in the Marketing Moment

A lot goes into successful content marketing. Meticulous planning, creativity, timing and an intimate knowledge of your brand message are all critical ingredients that together help marketers create engaging, effective content.

One concept marketers—me included—often overlook, however, is the importance of staying present and connected to the moment and task immediately ahead. Although it may seem like a wacky, Zen-like precept, staying firmly in the moment can mean the difference between success and failure.

thoughtful

Continue reading “Tips for Staying in the Marketing Moment”

Three Ways to Mix Up Your Content Marketing Strategy in 2014

content-marketing-word-cloudLet’s face it; creating and disseminating custom, attention-grabbing content can be difficult, especially if don’t have a comprehensive content marketing strategy in place. Failing to implement a fool-proof plan can significantly hinder the success of your efforts, as evidenced in a recent report titled “ B2B Content Marketing 2014 Benchmarks, Budgets & Trends North America” by the Content Marketing Institute and MarketingProfs. In fact, 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.

As 2013 quickly comes to a close, now is the perfect time to re-evaluate your current content strategy (or lack thereof) to get on the right track for 2014. Below are three tips and tricks to building a stronger content marketing strategy. Continue reading “Three Ways to Mix Up Your Content Marketing Strategy in 2014”