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Tipoff is Here: Do You Have What it Takes to Play till the Buzzer Sounds?

shutterstock_90617275With the play-in-games behind us and all 68 bracket spots filled up, now the fun really begins.

Today, 16 teams take to the court to inch one step closer to the Sweet 16, and millions upon millions of fans from across the country figure out a way to squeeze in pressing work meetings with live streaming from their desks. (Did you know the groundswell of excitement surrounding college basketball and brackets costs $1.2 billion for every unproductive hour at work?)

March Madness is officially here and every company can actually learn a thing or two from the tournament about best practices and corporate mindset.

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Let the Madness Begin: Have You Put Together Your Marketing Bracket?

shutterstock_178064603With a regular season record of 27-4—not to mention an undefeated streak of 25-0, despite a number of near upsets during that reign—there was no disputing what my husband and I (Syracuse alumni) would be doing at 6 pm this past Sunday night. Tuning into CBS to assess see how the Cuse’s recent spate of losses (don’t get me started on Friday night’s North Carolina State game) would affect Selection Sunday.

Sadly, our pitiful performance these past few games undoubtedly cost us a No. 1 seed. But since we will never stop bleeding Orange, bring it on Broncos.

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Channel Your Inner Minuteman to Bounce Back Your Brand

I know it’s only January, but I’m already getting excited about college basketball—mainly because my Alma Mater, UMass, is currently holding down the number 19 spot in the nation. And after a victory over rival St. Joseph’s, all signs indicate that they could move up even further in the rankings.

4704575195_a9006fc904In case you are unfamiliar with UMass basketball, there hasn’t been much to get excited about over the past 15 years. But this year, the Minutemen are carrying themselves a little bit differently. While there is still a long season to go, at 13-1 UMass is in a great spot and has re-established itself as a college basketball powerhouse. There is a pulse in the Mullins Center again, and it looks like UMass finally has what it takes to get a little mad when March basketball rolls around.

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