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A Look Back at Day One of CMWorld

CaptureContent Marketing World (CMWorld) officially kicked off today in style, with no shortage of orange apparel, cutting-edge keynote addresses, standing room only breakout sessions, and orange-themed finger food.

As a second-year participant, there were iconic moments that kept me on my feet all day. Specifically, I couldn’t wait to see Joe Pulizzi’s latest orange suit (it did not disappoint); I eagerly—err maybe aggressively—pushed my way through the throngs of people to get first row seats at the coveted breakout sessions; and I relished each and every networking event. Who knew you could so easily talk content strategy while grabbing grub at food trucks?

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Are the Right People in the Room for Your Content Marketing Pitch?

blog picIt might have just been minutes before Content Marketing World keynoter William Shatner took the stage to round out the three-day event, but one overarching message that Cisco’s Senior Marketing Manager Tim Washer shared with a packed room during his breakout really stuck. He advised marketers to make sure you have the right people in the room during creative meetings—and to keep naysayers out of initial brainstorming sessions. Continue reading “Are the Right People in the Room for Your Content Marketing Pitch?”

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Content Marketing World Keynoter Warns, ‘Brands are in Trouble’

2013-09-11_09-11-13_914It’s no small feat to deliver the keynote presentation at a convention at 8:30 am, especially when participants have attended a bopping House of Blues party just hours before. But Don E. Schultz, professor emeritus-in-service at Northwestern University, certainly knew what he was up against when he took the microphone at Content Marketing World this morning.

“I’ve been doing this for a long time, and one of the things I’ve learned is that if you are the speaker on day two, there are three things you have to be careful of: talk softly as many people have some kind of chemical imbalance in their system; avoid any loud noises; and don’t wake them up. If you accomplish this then they will think you have done a hell of a job,” he explained, eliciting a round of laughter from the packed room.

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Are You the Best in Your Field at Content Marketing?

It might have been one of the last breakout sessions of the day at Content Marketing World, but Vice President of Strategy and Marketing for Edison Research Tom Webster certainly knew how to get a crowd going—even with a cocktail-laden happy hour just minutes away.

That’s because Webster started his session, titled “What’s Wrong with My Content Creation Strategy” by asking a really simple question to audience members.

“Is your content audience focused?”

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See You at Content Marketing World!

I’ve definitely caught the Content Marketing World bug. 10,000 miles above ground on the way to Cleveland for the content marketing event of the year, I can’t help but smile and think about all the awe-inspiring speeches I will hear later today—from actor and author William Shatner to Coca-Cola’s Global Creative Vision Manager Jonathan Mildenhall (you all know how I feel about Coke!) to the Hershey Company’s Senior Manager Martin Baker.

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