creative

We often come to the realization that sometimes our greatest strengths or supports can become our biggest setbacks. For example, someone who is a perfectionist can tap into that Type-A drive to execute a number of initiatives; but that unending search for betterment can also handicap progress.

Content creation is just as confusing. While marketers know that content creation, especially in the form of SEO-driven pieces, is perhaps their most effective marketing tactic today it can also prove especially frustrating. In fact, according to a recent study from Ascend2, which polled 270 B2B marketing professionals around the world, almost 60 percent identified content creation as their most effective strategy. But still, 54 percent reported that it is an extremely difficult tactic to execute well.

Continue reading “Content Creation: A Marketer’s Double-Edged Sword”

One of the most comical aspects of watching a Little League game is when a team runs out of pitchers. Some teams don’t even have one kid who can throw a strike, which makes watching a coach scratch his head while searching for someone—anyone—who can get the job done, even funnier.

Major League teams, however, don’t have this problem. There are rotations, and bullpens to relieve starters. You will rarely, if ever, see a position player run in from left field to pitch. While most Major Leaguers know how to pitch, it’s just not their job. An All Star, Triple Crown winner like third baseman Miguel Cabrera probably could take the mound if needed; but he shouldn’t ever have to. And even though he probably has done his share of pitching, it doesn’t mean he is good at it.

Continue reading “Why Should I Outsource My Creative Content?”