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Key Takeaways from Market New York Expo

Content Boost Director Carrie Majewski and I had a blast last Thursday, May 12, at Market New York Expo. We learned so much about how to keep improving our marketing strategy from some of our peers in the industry. If you didn’t get a chance to get out to the show yourself, stay right here; I’ll fill you in on the top marketing takeaways of the day.

With a variety of sessions and advice from innovative speakers, suffice it to say I left the conference with a mind full of ideas and insights. However, the biggest takeaway of the day was the emphasis that was placed on the importance of target marketing.

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Need Help With Your Next Product Launch? Introducing Product Boost, Our Newest Program

shutterstock_130537106Launching a new product or service is certainly the type of behemoth task likely to keep you up at night. Chances are you toss and turn, agonizing over the answers to questions such as: Do I know what it takes to launch a product effectively? Am I using the right vehicles? What if our latest offering fails? Unfortunately, your fears are warranted.

Did you know that 66 percent of new products fail within two years and that 96 percent of all innovations fail to return their cost of capital? Regrettably, if you dig deeper, you will most likely uncover more harrowing figures.

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March Madness is Here: Give Your Business a Competitive Edge with Content Marketing

NBA: Memphis Grizzlies at Los Angeles LakersThe madness has officially begun. In less than a week, college basketball teams across the U.S. will compete in what has become one of the biggest annual sporting events in the country besides the Superbowl (which was a total bust). For months, coaches have been preparing their players for the “Big Dance” doing everything they can to gain a competitive advantage.

So what does this all have to do with content marketing? Simply put: Content marketing gives businesses the edge they need to thrive in today’s highly competitive market. Below are three ways content marketing can make you a champion. Continue reading “March Madness is Here: Give Your Business a Competitive Edge with Content Marketing”

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Content Marketing No Longer Just a Single Slice of the Marketing Pie

shutterstock_84904912If you didn’t get a chance yet to check out our latest featured article (click here!), then I’ll leave you with this: “Content marketing has reached a perfect storm. All channels – including print, digital and social are growing.”

So contends Custom Content Council’s Executive Director Lori Rosen in the council’s latest content marketing report titled “Spending Study: A Look at How Corporate America Invests in Branded Content for 2013.” As a marketer, there are some incredibly exciting statistics shared in this latest report that are sure to get you amped to head to your boss’s office to exclaim “Told you so; I knew content marketing would work!” Here’s a teaser of some of the most exciting figures:

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