customers

12/19/2014

Can’t Sell Your House? Contact Dex Property Solutions

If you’ve had some trouble selling your home due to some sort of defect—like a faulty septic system or ill-functioning furnace—Dex Property Solutions, Inc. might be just the kind of company you’re looking for.

Based in Connecticut but able to service clients across the country, Dex Property Solutions buys real estate that’s in need of repairs—maybe the plumbing system needs a complete overhaul, for instance—before modernizing the properties and either selling or renting them. Continue reading “Can’t Sell Your House? Contact Dex Property Solutions”

01/30/2014

This Winter, Grow Your Farm’s Brand Image with Content Marketing

Right now, farmers across the country are holed up inside preparing tillage equipment, sprayers and planters for the spring growing season. But with the downtime of winter, it’s the perfect time for farm managers to sit back and think about another topic that will be vital to success once it’s time to get back outside in the soil: brand image.

According to owner of Innovus Agra LLC Brett Oelke, brand image will have a direct impact on one of the most important factors of running a successful farm operation: your bottom line.

Continue reading “This Winter, Grow Your Farm’s Brand Image with Content Marketing”

10/01/2013

Can You Handle the 21st Century Customer?

Spend just a few minutes with your existing and prospective customers—or just two minutes scanning your Twitter news stream—and one sentiment resounds loud and clear: we are in the Age of the Consumer, one characterized by a customer who is more informed, demanding and expectant than perhaps we have ever seen. Just consider the following statistics aggregated in a great LinkedIn post:

For every customer complaint there are 26 other unhappy customers who have remained silent.
96 percent of unhappy customers don’t complain, however 91 percent of those will simply leave and never come back.
70 percent of buying experiences are based on how customers feel they are being treated.

Continue reading “Can You Handle the 21st Century Customer?”

08/05/2013

The Hidden Menu to Content Marketing

panera Now I’m not big on fast food but I have to say that I have a complete weak spot for Chipotle. I just can’t resist stopping for a quick bite to eat anytime I drive by that Chipotle Mexican Grill sign. As a matter of fact, I’m a frequent customer. Just when I thought I had it all figured out, I learned that my favorite fast food chain actually has a secret menu. At first I was confused, wondering how could I have not known about this? Then as I began to inform everyone else about my discovery, I learned I wasn’t the only one. I began to wonder what the point is of having a menu that you’re keeping your customers from seeing. I realized that these restaurants may be getting somewhere with their marketing strategies. Continue reading “The Hidden Menu to Content Marketing”

07/11/2013

Are Your Customers as Loyal as You Think?

This might sound odd to say as a writer, but I absolutely love television. While I can certainly spend hours poring through the next great best-seller—particularly when it comes from Jodi Picoult—there is nothing quite like plopping down on the couch after a hellacious work day and enjoying a guilty pleasure on TV.

And when someone messes with this part of my day, simply put… I don’t do well.

Let me paint you a picture of last Wednesday. While many were out celebrating the 3^rd of July—apparently that is becoming an even bigger holiday than the 4^th of July—I was very much looking forward to catching up on my DVR and explaining to my fiancé why “The Bachelorette” is not, in fact, scripted. Yup; I’m one of those.

But instead of showing me Desiree’s romantic date with Drew, all I saw was a bright blue screen. No cable. No DVR. No way to escape. My patience had been pushed, especially since this was the umpteenth time in the past few weeks that our cable box wouldn’t turn on. So I did what any normal person does on the 3^rd of July; I spent my night with my cable provider’s call center.

Continue reading “Are Your Customers as Loyal as You Think?”

07/03/2013

Survey Says Fortune 500, Inc. 500 Companies Increasingly Turning to Blogging

In case you needed more proof that your competitors are blogging—though the fact that 60 percent of companies already have a blog is often pretty riveting—here’s one more for you. Not only are most of your competitors blogging, but more and more of them are joining the cyber space conversation every day.

The Center for Marketing Research at the University of Massachusetts Dartmouth recently released its 2012 study on the usage of social media in the fastest-growing corporations and found that blogging amongst the Inc. 500 companies in particular has jumped significantly. Specifically, in 2007, 19 percent of the most promising private companies were blogging. Fast forward to 2012 and that number has jumped to 44 percent (in 2011 the number was at 37 percent).

Continue reading “Survey Says Fortune 500, Inc. 500 Companies Increasingly Turning to Blogging”

06/28/2013

From the Website to the Check: Why Your Restaurant Needs Content Marketing

Every hamburger lover has heard of California’s In-N-Out burger. Its greasy, delicious legend has managed to traverse land, sea and air—has traveled thousands of miles—to reach the salivating mouths of consumers from San Francisco to New York City.

And while I’ll admit they make a pretty decent burger, and have withstood the test of time—In-N-Out has been in business since 1948—it’s not the restaurant’s meat that interests me so much as it is In-N-Out’s marketing strategy. And it’s one that restaurants everywhere should be paying attention to.

What makes In-N-Out so great is that it has a secret menu, which only exists online. And while the secret has gotten out at this point, and is in fact now referred to as the Not-So-Secret menu, the concept is simple: it is a brilliant marketing gimmick that drives users to the website, and from the website to the food company’s store.

Continue reading “From the Website to the Check: Why Your Restaurant Needs Content Marketing”

05/20/2013

Are You Just Waking Up to Content Marketing?

In Washington Irving’s classic tale Rip Van Winkle, a young man leaves his home along the Hudson River for a sojourn into the Catskill Mountains where he encounters a group of strange, bearded men. As the story goes, Rip proceeds to drink their liquor, and soon falls into a deep slumber.

When Rip finally wakes up, the world around him seems like a very different place. He is startled to learn that he too has grown a long beard. The stock of his gun has rotted away, and his dog has run off. This is because Rip did not sleep for just one night—he was out cold for 20 years. Confusion mounts as Rip walks into town and discovers how everything around him has changed. Continue reading “Are You Just Waking Up to Content Marketing?”