Most of us don’t like forking over a couple hundred bucks for a plane ticket that will take us from New York to San Francisco. And save for people like Bill Gates, Leonardo DiCaprio or Derek Jeter, practically no one could imagine dropping $18,400 for a flight.
But that’s precisely what Derek Low, a Singapore-based entrepreneur, did in September 2014.
Well, sort of.
Derek Jeter’s Feb. 12 announcement—that after spending 19 years in the Bronx, he plans on retiring after the 2014 season—wasn’t a huge shock to me. It’s likely Yankee management knew the news prior to the public, but how far in advance remains a mystery.
That said, the legendary shortstop will turn 40 in June and is only under contract through the end of this season. Whether he planned on playing after this year might have been unclear, but the fact that one day a man not named Jeter would patrol the shortstop dirt at Yankee Stadium sometime in the future was guaranteed (every athlete has a professional expiration date). Continue reading “What Marketers Can Learn from Derek Jeter’s Retirement”
