eNewsletters

05/15/2014

Three Ways to Stay Current with Content Marketing

There are specific moments in time in which it’s evident that we are on the brink of a massive transformation—and that the best is really yet to come. It came over a century ago when the Wright brothers developed the first flying machine, a fundamental breakthrough that made overseas travel a reality. It came again late in the 20^th century with the unveiling of the IBM 5100, the first commercially available portable computer that gave way to the surge of laptops, tablets and smart devices. And it is happening now with the proliferation of content marketing: traditional marketing practices are becoming obsolete as avant-garde content marketing strategies become ubiquitous.

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05/05/2014

5-Step Guide to Creating a Killer eNewsletter

Is your eNewsletter in desperate need of a face lift? Are your open and click through rates plummeting? Don’t worry, you’re not alone. While email newsletters are considered one of the most popular marketing tactics, they are often the hardest to get right. Below is a quick five-step guide to creating a killer eNewsletter that engages, nurtures, and converts—as well as some tips that we at Content Boost use when crafting our very own. Continue reading “5-Step Guide to Creating a Killer eNewsletter”

08/07/2013

Why Financial Advisors Need Content Marketing

In a time of economic strife where financial security is being increasingly sought after, the financial advising market is a very alluring one. In fact, the broker ranks are positioned to increase by 30 percent through 2018 according to the Bureau of Labor Statistics – a figure that blows previous estimations out of the water. This, of course, has seen the rise of many new players in a gradually competitive space.

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