Three Ways to Stay Current with Content Marketing

shutterstock_171929309There are specific moments in time in which it’s evident that we are on the brink of a massive transformation—and that the best is really yet to come. It came over a century ago when the Wright brothers developed the first flying machine, a fundamental breakthrough that made overseas travel a reality. It came again late in the 20th century with the unveiling of the IBM 5100, the first commercially available portable computer that gave way to the surge of laptops, tablets and smart devices. And it is happening now with the proliferation of content marketing: traditional marketing practices are becoming obsolete as avant-garde content marketing strategies become ubiquitous.

As marketers, we could not be in a more exciting time. Our jobs have become so much more than coming up with one riveting billboard campaign a year or a single witty slogan that can stand the test of time. Rather our jobs are dynamic: they require us to stay on our toes, push the envelope and find the unique stories of our brands. But how do you keep up with a major movement that brings about new ideologies and best practices seemingly every day? How do you remain competitive in an overly saturated market when it comes to content creation? The answer is simple: by staying current with content marketing tips and tricks. So where do you start?

  1. Subscribe to eNewsletters: Instead of searching for content marketing news, let the news come to you. Find your favorite industry thought leaders—from Content Marketing Institute to Business2Community to Content Boost—and sign up for their regular newsletters. Doing so will allow you to sift through the most compelling headlines while enjoying your morning coffee, to familiarize yourself with some of the biggest names in the industry, and to keep tabs on your competitors. Our Content Boost eNewsletter, for example, brings you breaking news from the content marketing landscape—from the recent news surrounding LinkedIn’s Dynamic Duo to just released market research that posits where the industry is headed. Sign up today for our free eNewsletter!
  2. Get social: The best way to keep up with content marketing happenings is to get social. Follow the best of the best on Twitter, join innovative content marketing groups on LinkedIn and fan your favorite marketing companies on Facebook. Make social an everyday part of your job. For example, keep your Twitter stream up all day long and check it every few minutes to assess the chatter, view relevant infographics and read cutting-edge industry reports. Our social accounts, for example, share not only Content Boost happenings, but also what is going on in the content marketing world in general.
  3. Travel, travel, travel: Connecting via LinkedIn or through a blog post is a great start but getting to meet with leading content marketing professionals in person is truly game-changing. So set your eyes on upcoming marketing, social media and branding conferences and start booking those flights. Here at Content Boost we relish any chance we have to connect with people like you in person—individuals who are hoping to take their marketing strategies to the next level but are at a loss as to where to start. Let us know where you are headed next so we can schedule an on-site meeting!