Facebook has taken a page out of the Twitter/Instagram/Pinterest book and has introduced searchable hashtags to its platform. If you aren’t familiar with hashatags, they allow users to put the “#” symbol in front of a word or phrase in order to categorize it and make it easier for users of similar interests to find. The goal: to drive more engagement and conversation within the platform… and, of course, there is probably a revenue model in there for the social network.
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