Free People is a women’s fashion retailer, which for the most part appears to be run by a group of bohemian flower children. But, don’t be fooled by the company’s laid back demeanor and whimsical appearance as it packs a powerful punch when it comes to content marketing. Marketers and brands alike have much to learn from Free People’s use of multichannel marketing. Here are some different mediums they use to show off their creative strategy: Continue reading “Free People: Delicate Fashionistas, Hardcore Content Marketing Strategists”
Snapchat, a photo and video sharing application, for business may not seem like the most natural fit at first glance, but hear me out. The company’s “My Story” feature may just change your mind.
The platform, which has a demographic made up of primarily 13 through 17 year olds, is known for its short messages that automatically delete after a certain number of seconds, pre-determined by the user. Think of a text message that automatically deletes five seconds or so after you open it. Kids and young adults have been latching onto the platform to share messages with their friends, and businesses are starting to slowly follow. Continue reading “Jumpstarting Your Brand’s Snapchat Presence with ‘My Story’ Feature”
There’s something to be said about a great storyteller—someone who draws you in from the very first word and keeps you on your toes until the last moment, leaving you begging for more. Believe it or not, marketing and storytelling go hand in hand. Similar to how a storyteller connects with his or her audience through interesting characters and unpredictable twists and turns, brands today are creating creative, engaging content that speaks to their customers. The art of telling a great story is no easy task, but no one does it better than the fashion industry. Continue reading “Bringing High Fashion into Reality with Content Marketing”