I’m sure by now you’ve heard of the Internet phenomenon that has been the apple of Google Search’s eye over the last 24 hours. Of course, we’re talking about Horse ebooks. In a perplexing occurrence, Horse ebooks went from being barely recognized one day to sole obsession of the mass public the next – with myself included. And if you’re anything like me, you had – or perhaps still have – no clue as to what Horse ebooks even is.
Just so you’re no longer in the dark, Horse ebooks is a widely perceived spam Twitter account which was originally intended to promote ebooks. However, the ways in which the account did this were particularly unconventional and included odd –albeit amusing – non sequiturs. These non sequiturs (see below) were apparently an effort to evade spam detection, which results in the shutdown of an account. The account also tweeted multiple times per day – most of which receive hundreds of re-tweets and favorites.

