Need Content Marketing Inspiration? Look Around You

shutterstock_161159720As a marketer, we search for inspiration any place we can find it—at our daughter’s dance recital, on the train commuting to work, in line at CVS waiting to check out… the world is full of marketing inspiration. And it often comes when we least expect it.

We are officially at the halfway point of the year, meaning exhaustion and creative blockages are at an all-time high. You may be out of ideas for your blogging platform; you may be struggling with the motivation to finish that white paper; and you may be fearful that your innovation engine is starting to run on empty. So what’s a marketer to do? It’s time to learn from your surroundings. And here’s how to do it:

Continue reading “Need Content Marketing Inspiration? Look Around You”

‘Twas the Night Before Christmas And All Through the Marketing Department…

shutterstock_114877261I can’t help but have a big smile on my face today. That is because no matter how old I get—or how many years it’s been since I actually asked Santa for a gift—this time of year is truly magical. From the whimsical window displays lining Fifth Avenue to the holiday-adorned cups at Starbucks to the flooding of Christmas carols on the radio, the weeks immediately following Thanksgiving right until New Year’s Day unquestionably bring out the inner five-year-old in all of us.

Continue reading “‘Twas the Night Before Christmas And All Through the Marketing Department…”

Top Three Ways to Beat Writer’s Block

It usually comes without warning, carrying the same air of desperation that comes when you suddenly experience an onset of insatiable hunger at 4 pm, right before that two-hour long work meeting. It has the same feeling of frustration that arrives when you can’t—no matter what—seem to run your 10K in under an hour. And it has that same feeling of regret like when you can’t close the sales deal, despite your most brilliant pitch.

shutterstock_110330690Ah… good ‘ole writer’s block. It’s undoubtedly one of the most crippling incidents that can happen to writers, marketers, journalists and creative people.

Continue reading “Top Three Ways to Beat Writer’s Block”