Posted on

Three Marketing Considerations to Think about This Weekend

shutterstock_205291750As marketers, there is perhaps no better part to our job than collaborating with our peers. It’s when creative minds come together that true marketing magic can happen. Here at Content Boost, for example, I am always eager to hear about the projects my team is working on with their clients—from brand new Web copy that will live on a client’s revamped site to email marketing campaigns designed to drive attendance to our client’s corporate event.

But perhaps most importantly, I am excited to see that the industry as a whole is thinking with an integrated marketing mind these days … and that’s a great thing.

Continue reading “Three Marketing Considerations to Think about This Weekend”

Posted on

Tell-Tale Signs You Need Content Marketing Support

shutterstock_157105064The process of getting sick tends to follow a pretty systematic path: you begin to feel unlike yourself; symptoms manifest themselves in the form of clogged noses, sore throats, and fevers; and you know at a certain point that the only cure is to get help.

Your content marketing strategy runs a similar course in that eventually the symptoms and tell-tale signs pop up confirming the fact that your campaign is “sick,” or not giving you the desired results for which it was intended. So how do you know when it’s time to give an extra boost to your content marketing strategy? By considering the following:

Continue reading “Tell-Tale Signs You Need Content Marketing Support”