As marketers, there is perhaps no better part to our job than collaborating with our peers. It’s when creative minds come together that true marketing magic can happen. Here at Content Boost, for example, I am always eager to hear about the projects my team is working on with their clients—from brand new Web copy that will live on a client’s revamped site to email marketing campaigns designed to drive attendance to our client’s corporate event.
But perhaps most importantly, I am excited to see that the industry as a whole is thinking with an integrated marketing mind these days … and that’s a great thing.
So this weekend, with beautiful spring weather before us, let’s kick back and figure out ways to bring our efforts up another notch and reinvent the wheel from a marketing perspective. Here are three things I challenge you to think about this weekend:
- That one content asset you’re dying to create: We all have that asset that we desperately want to craft that, somehow, remains on the back burner. It could be that buyers’ guide to selecting a business phone system. Or it could be that customer case study we keep neglecting to build. This weekend, write down what’s on your content wish list and come up with a plan to start checking it off.
- That brand promotion you love: Have you stumbled upon a riveting blogging platform recently (does anyone else love how Whole Foods set up its blog?) Did you catch a tweet you thought was hugely effective for a specific brand? If you’ve seen something in the marketing realm that you think works, ponder it for just a moment. When you pause and take time to celebrate the work of others you can rev your creative engines unknowingly.
- Corporate changes on the horizon: It’s unbelievable to think that we are inching closer and closer to the halfway point of the year. This weekend is a great time to think about what’s on the roadmap for your company. Is a merger on the horizon? A harried trade show schedule? Whatever is on your calendar, jot it down and make sure your marketing strategy is ready for the next few chapters. Producer a preview of exciting company news/industry changes on the horizon. Armed with this information, you can more appropriately steer your editorial and marketing calendars.
Who’s excited to see what Monday will bring?
Dubbed a “Chatty Cathy” from the time she uttered her first word, Content Boost’s Director of Content Marketing Carrie Majewski (née Schmelkin) is nothing short of verbal. Her love of talking matured into love of writing which inevitably transformed into a love of marketing. Carrie is responsible for overseeing the cutting-edge content marketing beast that is Content Boost—managing brand and editorial strategy, fostering client relationships, identifying new revenue opportunities and striking strategic partnerships. Carrie has worked with a variety of high profile clients on branding and copy creation from Sprint to Panasonic to AT&T to Emerson Network Power. When she’s not busy wordsmithing and debating content marketing versus traditional marketing, you can find her working on her swag in a hip-hop dance class, clogging her DVR with “Friends” reruns and trying desperately to make it up past 9:30 pm on the weekends with her hubby. #OldSoul.