I have long argued that the minute our job as marketers starts to feel easy, we are not doing enough as professionals. And I stand by that claim. After all, being a marketer—especially in this day and age—is anything but easy.
We have to build integrated marketing plans; craft buyer personas to target our prospective customers more meaningfully; write A LOT of content that incites emotion and drives behavior; and understand how data and metrics fuel marketing decisions. It’s no wonder that the average tenure for a CMO is 48 months, according to executive-search firm Spencer Stuart.
Continue reading “The Gut-Check Questions We Need to Ask Ourselves as Marketers”
I first got the chance to hear Content Marketing Institute (CMI) founder—and content marketing evangelist—Joe Pulizzi speak two years ago at CMWorld. I remember taking note of how everyone’s eyes lit up when he took the stage, of attendees furiously trying to jot down every content marketing tidbit he shared, and of the electricity in the air—which was surpassed only by Joe’s own magnetism.
So, imagine my excitement when I was able to lock down some time with this renowned marketing guru to get his 2 cents on the latest happenings in the content marketing space (no Joe, I am not trying to butter you up!). After all, any insight I can gain from other industry thought leaders is a gift I can bring back to our clients. Our job at Content Boost is simple: We will always be your eyes and ears in the content marketing space, bringing any insight, tools, techniques and tactics to you so that together we can implement them in your organization.
Therefore, a number of the questions I asked Joe are one’s you ask me every day. Here’s a look at some of the highlights of our conversation:
Continue reading “Q&A With Joe Pulizzi: Pulling Back the Curtain on Content Marketing”
This past weekend I was out to dinner with some friends when the topic of work came up. After explaining a typical day in the life of a content marketer, my non-marketing friend turned to me and said “Oh, so you write for a living?” Immediately two thoughts came to mind: I need to get smarter friends and I should blog about this exact moment.
Content marketers are a rare breed in that we’re a fourth journalist, two-thirds marketer, one-tenth planner, one-eighth creative thinkers… Did I get the math right? I didn’t say we were mathematicians. We possess the traits of a journalist in that we’re inherently curious and passionate about writing, but we’re also strategic thinkers and metrics-driven like marketers and planners. Continue reading “20 Sure-Fire Signs You’re a Content Marketer”
Content Marketing World (CMWorld) officially kicked off today in style, with no shortage of orange apparel, cutting-edge keynote addresses, standing room only breakout sessions, and orange-themed finger food.
As a second-year participant, there were iconic moments that kept me on my feet all day. Specifically, I couldn’t wait to see Joe Pulizzi’s latest orange suit (it did not disappoint); I eagerly—err maybe aggressively—pushed my way through the throngs of people to get first row seats at the coveted breakout sessions; and I relished each and every networking event. Who knew you could so easily talk content strategy while grabbing grub at food trucks?
Continue reading “A Look Back at Day One of CMWorld”
Here at the office, I am constantly chastised by my team for saying the following: Summer is almost over. And I don’t say it to be cruel. After the polar vortex last winter, I am hardly wishing for snow.
It’s just that as marketers, the fast-pace of the job keeps us on our toes, our fingers feverishly typing away on the keyboard and our carpal tunnel persistent. And, before we know it, June turns to July, July turns to August, and August turns to September, which starts fall. (See… I’m not that off in my thinking with how fast the weeks go).
Continue reading “With August Approaching the Question on Marketers’ Minds is, ‘How Can I Slow Down Time?’”
Content Marketing Institute Founder Joe Pulizzi explores a really interesting question in one of his more recent blog posts: Once all brands have started embracing content marketing, what happens next?
Ah, the great old question of what comes next.
We certainly all asked it a few decades ago when the world was first introduced to the mobile phone. And while bulky and hefty, we quickly watched as it paved the way for the dominance of smartphones, apps and the BYOD revolution. Fast forward to today and the competition for your consumer-ready hands is fierce.
Continue reading “The Imminent Ubiquity of Content Marketing: What Happens Next?”