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2013 Halloween Marketing Methods: The Amazing and the Plain Terrifying

Every holiday of the year essentially opens the floodgates for marketing madness – including the good, the bad and the very ugly. As children anxiously wait for night to fall so they can go door to door to collect their sweet treats, content marketers are gearing up to send out their holiday-inspired messages, which, as we all have witnessed year after year, either hit the nail directly on the head or completely miss the mark. The former is a fulfilling victory while the latter is awkward, unwanted and unrelatable.

Content marketing is all about creating unique, custom-tailored content – not content that stretches things too thin and, in doing so, makes readers question why it was created in the first place. Let’s take a look at some marketing ploys that are fresh off the press as we enjoy Halloween this year (a.k.a. eating way too many munchkins, candy and cookies that are sporadically spread around the office).

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A Lesson on Composing the Perfect Tweet

twitter89By now you probably know the dos and don’ts of Twitter when it comes to your business account. Don’t tweet about politics, do make it fun, don’t abandon your followers and tweet often. But now that you’ve got the basics down, it’s time to take your tweets to the next level and really engage with your audience. After all, 36 percent of all marketers have found a customer via Twitter in 2013.

Today, the job of a social media marketer is no cake walk. There’s hashtags, penguins, hangouts, handles… you name it. Not only do you have to compile a compelling, out of this world campaign, but you have to do so in 140 characters or less.

All too often, marketers fall into the habit of firing random, uninspiring “me, me, me” tweets just for the sake of tweeting, which will undoubtedly get you labeled as a spammer, which let’s face it no one wants. Stop thinking like a salesman and think like a marketer.

To get you back on track—and thinking like the stellar marketer you are—here’s a lesson (or reminder) on how to compose the perfect tweet.

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3 Brands to Learn From on Social Media

Many brands have jumped on board the social media bandwagon, but there are a few who have made an exceptional impact. Old Spice, Sephora, and Lay’s recently ran campaigns with exemplary results that all companies can learn from.

Old Spice

Old Spice

You can’t talk about successful social media campaigns without a mention of Old Spice. The campaign features the “Old Spice Guy,” aka “The Man Your Man Could Smell Like,” who is strong, charming, and smells great. The series of videos are quick, witty and comical. The best part of this campaign? The “Old Spice Guy” responded to their fans in real time through video.

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