I have to admit, I am an eNewsletter junkie. From marketing to fashion to hard news to sports, by morning my inbox is jam-packed with tantalizing content that I can’t wait to get my hands on. However, nothing is more frustrating than opening one of my favorite eNewsletters on my iPhone and seeing a bunch of jumbled words, dead links and distorted photos. And I’m not alone. Continue reading “Think You Can Avoid Optimizing Your Email Marketing Campaigns for Mobile? Think Again.”
A Lesson on Composing the Perfect Tweet
By now you probably know the dos and don’ts of Twitter when it comes to your business account. Don’t tweet about politics, do make it fun, don’t abandon your followers and tweet often. But now that you’ve got the basics down, it’s time to take your tweets to the next level and really engage with your audience. After all, 36 percent of all marketers have found a customer via Twitter in 2013.
Today, the job of a social media marketer is no cake walk. There’s hashtags, penguins, hangouts, handles… you name it. Not only do you have to compile a compelling, out of this world campaign, but you have to do so in 140 characters or less.
All too often, marketers fall into the habit of firing random, uninspiring “me, me, me” tweets just for the sake of tweeting, which will undoubtedly get you labeled as a spammer, which let’s face it no one wants. Stop thinking like a salesman and think like a marketer.
To get you back on track—and thinking like the stellar marketer you are—here’s a lesson (or reminder) on how to compose the perfect tweet.
Blogging without Social Media is Essentially Futile
I can’t tell you how many times a day I find some of my most favorite blog entries from Twitter. In fact, I keep Twitter up all day long—canvassing the stream every few hours to catch the latest content marketing news and determining who I would like to engage with in cyberspace today. It’s completely addicting. I no longer have to go out to try to find the latest information about something that piques my interest; rather, that news comes to me.
Continue reading “Blogging without Social Media is Essentially Futile”
Follow Me Friday: Are You Following Your Industry’s Top Players?
Not only has Twitter become a powerful tool for lead generation and brand awareness, but it’s also become a hub for valuable information. Where else could you read about the latest Anthony Weiner scandal, a cat video gone viral and the turmoil in Syria all in one place?
As content marketers we are always looking for fresh, new ideas and a lot of our inspiration comes from Twitter. But this tactic isn’t just for us content explorers; it’s also a great tool for businesses.
Following the right accounts on Twitter is almost as important as composing the perfect tweet. For businesses, connecting with other industry players, trendsetters and dare we say it, competitors, is a great way stay ahead of the game, keep an eye on your competitors and see what customers are saying about your brand. Not only does this establish your company as a thought leader, but it also helps promote your brand awareness.
However, with 150 million worldwide active users and over 400 million tweets per day, this “tweet-tastic” platform can be overwhelming, especially for newbie’s. Let us walk you through some helpful strategies…
Continue reading “Follow Me Friday: Are You Following Your Industry’s Top Players?”
Three Reasons Your Boss Will Say ‘Yes’ to Content Marketing
We feel for you, we do. It can be incredibly daunting to walk down the hall to the office to ask your boss to trust you when you say that your company needs to start a new initiative, head down another path, or launch a new product. You will undoubtedly be asked countless questions to figure out if your “gamble” is worth the bet and you will unequivocally be second guessing your proposal as the questions get fired.
But, if your idea is content marketing, hold your ground because here are three reasons your boss will say yes:
1. Your competitors are already doing it.
There is nothing worse than playing catch up… especially when it comes to business. But facts are facts and the content marketing ones don’t lie. Here’s an impressive one: 91 percent of B2B marketers are already leveraging content marketing to bolster their corporate identities. Continue reading “Three Reasons Your Boss Will Say ‘Yes’ to Content Marketing”
Don’t Dig a Grave for Your Email Marketing Strategies Just Yet
How many times have you provided a clerk or a kiosk with a false email account to avoid being bombarded with messages about newly released products or surveys? Hey, we are all guilty of it and I don’t blame you; the last thing anyone wants is an inbox full of spam.
To avoid seeming “old school”—or irritating for that matter—many companies have abandoned email marketing all together, instead turning to social media sites like Twitter and Facebook to reach customers and promote their products. While taking to social media is a must, it certainly begs the question. Is email marketing dead? Actually, no.
Continue reading “Don’t Dig a Grave for Your Email Marketing Strategies Just Yet”
What Are You Doing June 20? Join us for a Content Boost Webinar
No matter where you are—CVS, a concert, work, a restaurant, or even a family function—there is one universal sentiment being expressed by everyone these days: There are simply not enough hours in the day to complete everything on our to-do lists.
This sentiment is perhaps no more true than in the workplace, an environment which has undoubtedly become more pressurized, stressful and demanding since the onset of the economic recession a few years ago. And that’s largely because we are all being forced to do more with less; forced to wear multiple hats; and forced to figure out how to cut corners while still delivering competitive, unprecedented offerings.
Continue reading “What Are You Doing June 20? Join us for a Content Boost Webinar”
Generating Content to Generate Leads
Businesses are constantly looking for fresh and creative ways to speak to potential customers. In a connected world, blogs are a natural solution to reach consumers as readers of blogs are already prepared to engage. That’s why it’s no surprise that B2B companies with active blogs have been proven to generate an average of 67% more leads per month than non-blogging firms.