When you think of Mercedes-Benz what comes to mind? Luxury, success, sophistication, wealth… youthfulness? If you’re wondering if that’s a typo, it’s not. The renowned car brand recently revamped its marketing strategy to target a younger audience.
According to Mercedes-Benz’s Nathan Tan, a supervisor of advertising, bringing in younger consumers has been a company goal for some time. However, stereotypes of the cars have made it difficult to break into a younger demographic. Young customers tend to view the vehicles as “stuffy” and “more for their fathers than for themselves,” Tan said.
So what did Mercedes do? It took to social media using several platforms, including Instagram, YouTube, and Facebook, to get their new, more “youthful” messaging out. Continue reading “Mercedes-Benz Shakes Up Its Marketing Strategy to Target Youth”
