I love a good tradeshow. Perhaps that is because I am by nature a people-person, but I also believe that there is something for everyone at such an event. That’s because conferences, when leveraged correctly, can serve as a powerful content marketing vehicle for garnering leads—something that every business leader, regardless of personality type, enjoys. I spent some time yesterday at The Small Business Expo 2014 in New York City where I was reminded of some simple, yet often forgotten, tips and tricks for maximizing leads and making the most out of every tradeshow experience: Continue reading “Unconventional Tradeshow Tips and Tricks for Increasing Leads”
Does Your Blog Stand Out from the Rest?
Imagine your blog were to walk into a crowded networking event. Would it be the center of attention and walk away with 50 new business contacts? Or would it hang out by the cookies trying to blend into the scenery?
In the overcrowded world of online content, it takes a lot to stand out and become known as a go-to source for educational and industry information. Consider the fact that WordPress users publish 347 new blog posts every minute. In that same amount of time, Google users enter over 2 million search queries. And Facebook users share about 684, 478 pieces of content. Continue reading “Does Your Blog Stand Out from the Rest?”