Nielsen

07/08/2014

There Are 27 Million Pieces of Content Shared Every Day

There are 27 million pieces of content shared every day on social media networks.

That number comes from a three-year-old study commissioned by Nielsen, so we can somewhat reasonably conclude that the number is actually a little higher today than it was back then.

Either way, that’s a lot of material. So how can you make sure that your content is worthy enough not to drown in a sea of content? Here are some tips to consider:

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07/02/2013

Do you Know the Length of Your Audience’s Attention Span?

The length of one’s attention has a lot to do with age. Think about it… if you give a 10 month old a red plastic block to play with, he will taste it, feel it, and even throw it. The block grabs his attention for a few minutes at least. If you give the same block to a 10 year old, however, he will just throw it at you within seconds! Chances are the pre-teen already knows the texture, understand not to eat it and won’t give it a second thought.

Does the same hold true for adults?

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