Launching a new product or service is certainly the type of behemoth task likely to keep you up at night. Chances are you toss and turn, agonizing over the answers to questions such as: Do I know what it takes to launch a product effectively? Am I using the right vehicles? What if our latest offering fails? Unfortunately, your fears are warranted.
Did you know that 66 percent of new products fail within two years and that 96 percent of all innovations fail to return their cost of capital? Regrettably, if you dig deeper, you will most likely uncover more harrowing figures.