Top Content Marketing Mistakes Holding You Back

Eventige Blog 12014 may not be over yet but we’ve already seen our fair share of content marketing success stories: Uber barreled onto the scene reinventing the way in which we hail cabs and blog with hyper-local entries; the White House launched an interactive photo gallery (boasting over 150 behind-the-scenes images); and British Airways demonstrated the power of social by unveiling a #lookup campaign, featuring children on live-action billboards who point every time a British Airways plane flies overhead.

But while a number of brands are enjoying immense content marketing success, the great majority is still lost in this new age of marketing. In fact, though 93 percent of B2B marketers use content marketing, only 42 percent of them feel they are effective, according to research by the Content Marketing Institute (CMI). The numbers are 90 percent and 34 percent, respectively, for B2C marketers.

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Employee Spotlight: Five Minutes with Director of Content Marketing, Carrie Majewski

shutterstock_142997941When TMC decided to launch Content Boost, it knew it needed an experienced go-getter who wasn’t afraid of a challenge. So naturally the company turned to former journalist, marketer and TMC Web Editor Carrie Majewski, who’s worked with a variety of high-profile clients on branding strategy and copy creation from Sprint to Panasonic to AT&T.

As Content Boost’s Director of Content Marketing, Carrie is the muscle behind CB, helping manage brand and editorial strategy, foster client relationships and launch strategic partnerships. But Carrie isn’t your typical director. Continue reading “Employee Spotlight: Five Minutes with Director of Content Marketing, Carrie Majewski”

You Bring Yourself, We’ll Bring the Eggs: Join us for a Content Marketing Breakfast at ITEXPO

It’s almost wheels up for our team here at Content Boost as in just a few days we are headed to Las Vegas for ITEXPO West 2013, the world’s leading business technology event sponsored by TMC taking place Aug. 26-29. The excitement is palpable; the energy undeniable. In just a few days, we will have the pleasure of meeting with so many of our clients and spreading the word about the importance of content marketing.

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