In just a few weeks, we will be holding our third iteration of our Content Boost Content Marketing Crash Course, a one-day educational seminar providing marketers with the opportunity to learn about content marketing best practices. Taking place July 15 in the Big Apple, the crash course will feature a series of breakout sessions covering everything from the how to get the “yes” to content marketing (hint: do plenty of research upfront!) to the key ingredients of a robust blogging, social media and email marketing strategy.
But to get things started, we will jump-start the day with a session titled “Getting the Boss to Say Yes to Content Marketing,” designed to equip participants with the ammo needed to walk into their boss’s office and get the green light. Whether you are just starting out on your content marketing journey—or looking to get the “yes” for a new project—let’s take a look at how to get your boss on your side.
As marketers, there is no richer experience than having meaningful dialogue with our industry counterparts. After all, just one quick conversation can give us the motivation to launch our next marketing campaign or encourage us to look at digital channels in a whole new light.
This very notion was on our minds when we conceptualized our first Content Boost Content Marketing Crash Course last December. Though we wanted to educate like-minded marketing professionals on the latest happenings in the industry—particularly content marketing happenings—we also wanted to create an open forum for all marketers to organically share their best tips and tricks. Our team was gratified that a group of busy marketers had the determination to spend a whole day listening to breakouts, participating in small group discussions and meeting one-on-one with our team. It shows just how much we crave insight into our craft and collaboration with our peers, especially in an eye-opening learning environment.
It was right after I had led a series of content marketing seminars during TMC’s ITEXPO last August when a participant came up to me and said, “Do you offer content marketing training in your Connecticut office? I would love to come.” At that exact moment I realized how valuable it would be to host a Content Boost content marketing educational workshop.
Right when we returned from the show, our executive team discussed this inquiry and determined that this attendee could not be alone in wanting extra content marketing education. With that in mind, we set the date for our first-ever Content Marketing Crash Course, a one-day complimentary seminar that provides marketers with the opportunity to learn the latest about content marketing and pick our teams’ brains. Last year’s December event exceeded all expectations with standing-room only attendance, riveting one-on-one discussions and incredible attendee engagement. (My favorite part had to be walking around the room during the “breaks” and just listening in to the engaging, organic conversations taking place.)
Right around the time Content Boost started holding content marketing breakouts, keynotes and panels at various trade shows—including our very own ITEXPO events—we got asked the same question by many attendees: do we ever hold seminars or training courses throughout the year? The short answer was no, but the long answer was… not yet.
Quickly, we started to pick up on a very common trend in the industry: people did not want to have to wait until conferences or trade shows to receive best-in-class content marketing training. Perhaps more importantly, they didn’t want to have to pay hundreds and hundreds of dollars for one-off seminars. Instead, they wanted a way to stay current with the latest industry trends and strategies for improving upon their existing marketing efforts.