By now, your boss is all over you to craft your company’s blog. After all, 76 percent of B2B and 72 percent of B2C marketers leverage blogs as a chief content marketing vehicle, according to the Content Marketing Institute’s 2014 benchmark studies. And here’s why:
Don’t perplex your target audience with an unclear message. The best online content begins with gripping and cohesive storytelling. I promise to guide you through composing a first-rate blog that holds your reader’s interest to the end. By following my recommendations, your blog articles will then drive more traffic to your site. Continue reading “Word Smith Your Way Into Readers’ Hearts and Minds”
Crafting a blog post seems easy enough, right? You come up with an idea you think your audience will enjoy, write a couple paragraphs, slap on a title and you’re good to go. It’s really not rocket science. Or is it?
Blogging is now an integral part of businesses’ inbound marketing strategies. It gives organizations the opportunity to create relevant content for their customers while helping to drive traffic to their website. While writing an impactful blog isn’t rocket science, it’s not easy. Below is the ultimate blogging checklist for marketers: Continue reading “The Ultimate Blogging Checklist for Marketers”
Congratulations! You have officially entered the world of content marketing—a world rife with editorial calendars, social media platforms, inbound/outbound marketing campaigns, SEO metrics, demand generation… or have you? For starters, do you even know how to define “demand generation?” Do you even have a documented content strategy in place?
The reality is that while many top-level marketers claim to “walk the walk and talk the talk” when it comes to content marketing, a vast majority are merely only wading in the content marketing pool—rather than diving in head first. Need proof? While 93 percent of B2B marketers and 90 percent of B2C marketers are leveraging content marketing tactics, only 42 percent and 34 percent, respectively, feel their strategies are effective.
Continue reading “The Day in the Life of a Content Marketer”
Oftentimes, the best decisions we make are those that we don’t over-think but, rather, those that just feel innately right to us.
Maybe for you it was affirming to not come to work on a Monday and instead setting out on a six-month European adventure—a journey about discovery, reflection and passion.
Or perhaps it was when you chose to uproot your life and move to San Francisco, one of the hottest technology areas, saying goodbye to your decades-long career as legal counsel at a massive retail company and hello to your new CTO position at the technology company of your dreams. Continue reading “Content Marketing: Your Biggest No-Brainer this Month”
When we think about fear, Franklin D. Roosevelt’s iconic statement from his first inaugural address undoubtedly comes to mind: “The only thing we have to fear is fear itself.”
It’s an incredibly simple but powerful statement. After all, why fear something that is out of our control? Why play the “what if” game instead of simply living life? We spend so much time worrying about something that can happen as opposed to just dealing with adversity when it comes our way.
Continue reading “Afraid of Striking out at the Content Marketing Game? Don’t Be”
What do blazing guns, bucking horses and covered wagons have to do with your website? A lot.
In fact, one could argue that cyberspace offers much of what our young country did just before the turn of the 20th century—new opportunity, innovation and excitement. Just like miners used to examine mountain shafts and riverbeds for nuggets of gold, today people comb through social media to find new bands or artists. Likewise, finding new ways to edge out your competition online is like striking oil. The rugged, unknown path to glory on the Internet is free for anyone to traverse down just like the journey out West.
The thing is, it took a lot for people to pack up and leave home—which is where people like William F. “Buffalo Bill” Cody came in. Cody was a master marketer, whose traveling caravan of “Rough Riders of the World” catered to the imagination of settlers to be. The show would rope people into buying a carefully constructed image of the great American West through his circus-like exhibitions. It was a place where citizens could come face to face with danger, without getting killed. And as it turns out, May 19th marks the 130th anniversary of Buffalo Bill’s Wild West.
[youtube https://www.youtube.com/watch?v=kjIH5AUglos]
Continue reading “Marketing Lessons from Buffalo Bill’s Wild West”
Don’t you love when someone is positive about a fact and you prove them wrong? Like when someone swears that the capital of North Carolina is Charlotte when you know it is Raleigh. Or when your friend is confident that Tobey Maguire played Kevin in “Sin City.” He didn’t. It was Elijah Wood.
Well, we at Content Boost love dispelling content marketing myths– including two of the most egregious ones: that if you haven’t started content marketing yet it is too late to get in the game and that social media is not for your business. Don’t believe us? Have a look at part one of this series.
Today, we debunk two more misconceptions.
Fallacy: If you flood your blog or newsfeed with content, the search engine spiders will come for you and rank you.
Continue reading “Debunking Content Marketing Falsehoods – Part Two”
