Debunking Content Marketing Falsehoods – Part Two

Don’t you love when someone is positive about a fact and you prove them wrong? Like when someone swears that the capital of North Carolina is Charlotte when you know it is Raleigh. Or when your friend is confident that Tobey Maguire played Kevin in “Sin City.” He didn’t. It was Elijah Wood.

Well, we at Content Boost love dispelling content marketing myths– including two of the most egregious ones: that if you haven’t started content marketing yet it is too late to get in the game and that social media is not for your business. Don’t believe us? Have a look at part one of this series.

Today, we debunk two more misconceptions.

Fallacy: If you flood your blog or newsfeed with content, the search engine spiders will come for you and rank you.

The Truth: Spiders might always be hungry for their next meal, but they will not come just because you offer them a buffet. Conversely, the search engine spiders favor original, quality pieces over those that appear to have originated from a content farm. Concerned you might fall in the latter group? Consider the following:

  • Are you repurposing press releases or other industry news?
  • Are you writing one or two sentences about a great video, blog post or infographic you found and then just posting the link to the video?
  • Are you plagiarizing?

If you answered yes to any of these questions, your content marketing strategy will quickly be blacklisted — if it hasn’t already — by the search engines. Last year, Demand Media’s Answerbag’s Google referrals were down 80 percent and eHow saw its Google search visibility drop 42 percent as the search engines continued to wage war against content farms. But Google has an answer for that: “Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users. We’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.”

Getting 100 stories to your blog a month does nothing for your SEO if they are not quality pieces. And if all you can create is five quality pieces a month, you are actually better off.

Fallacy: My clients don’t have time to read online content.

The Truth: Your client may not own up the fact that he or she has time to read online content — as that individual would rather project the image of a harried C-level executive incapable of remembering the last time he or she ate lunch — but your client is lying. Every individual, whether he or she wants to admit it or not, is human at the end of the day. Meaning they procrastinate. They scroll Facebook. They occasionally check out a sport score. And they even check to see what their vendor, partner or favorite brand is up to on its corporate website.

social media pictureIn fact, individuals spend an average of 15.5 minutes a day on Facebook. Moreover, there are about 400 million tweets sent each day. Your clients not only have time to procrastinate, but they are searching for your content.

Take advantage of these incredible social media statistics and tweet your latest blog post. Share your newsfeed on Facebook. Your client is there and wants to hear from you. And if they don’t hear from you, they certainly will hear from your competition.

Feeling like your absolutes are getting squashed? Good! Time to get your content marketing hat on.