Let the red, white and blue festivities begin. Independence Day is just around the corner and you know what that means— a long weekend filled with fireworks, parades, barbeques, and the beach. But this Fourth of July weekend, instead of eating one too many hotdogs, take a page from our founding fathers and declare independence from your competitors with content marketing. Continue reading “Happy 4th of July! Gain Your Independence Back with Content Marketing”
The Biggest Social Media Disasters and How to Avoid Them
Companies continue to invest time and money in social media as it allows them to engage with consumers and spread brand awareness. In fact, 93 percent of marketers use social media for business. Despite its popularity, however, some businesses have failed to get it right. Below, we explore the biggest social media disasters to date and ways in which you can avoid a PR disaster: Continue reading “The Biggest Social Media Disasters and How to Avoid Them”
Amongst the Tradeshow Frenzy and Exhaustion, Try Something New with Content Marketing
For those of us who have the privilege (and curse) of getting to attend a sizeable amount of trade shows each year, we’ve learned some of the essential survival tricks:
- Desperately try to cram all clothing and toiletries needed into a carry-on to avoid checking luggage.
- Slap a permanent smile on your face from the time you land in the venue city until you take that taxi away from the convention center at the end of a long few days.
- Dress warm. You may be visiting Vegas in August but convention centers are typically well below 65 degrees.
- Bring more than enough business cards—chances are you will run out fast.
- EAT ANY CHANCE YOU GET
Marketing ‘Without Walls’: Using Social Media to Engage Customers
On average, people check their smartphone over 150 times each day. Just think about how often you refresh your email at work or glance at your Twitter feed for the latest news. How can your brand use this to its advantage? Simple: by getting users to advertise for you.
The clothing brand, Without Walls, is a great example of how social media can be used to spread brand awareness and increase consumer engagement. The trendy athletic wear website has launched a social media crusade to get its customers up and active in its clothing. Continue reading “Marketing ‘Without Walls’: Using Social Media to Engage Customers”
Real Estate Agencies Sold on Content Marketing
Let’s face it; the real estate industry isn’t what it used to be—it’s more cutthroat and competitive than ever before. One year you’re at the top, while the next you’re on the bottom. Sure, the economy has played a major factor in this, but so has the Internet.
In the past, buyers would find a realtor through a friend or relative, or maybe even the yellow pages. But times have changed as buyers are increasingly turning to Google when beginning their search for a new home. In fact, 90 percent of all real estate buyers use the Internet to search for homes, which means if you don’t have a strong online presence chances are you’re missing valuable opportunities. Continue reading “Real Estate Agencies Sold on Content Marketing”
Got Nothing to Write About? Take Inspiration from Social Media
Ah, the life of a content marketer. Day in and day out, you’re tasked with coming up with new, engaging ideas that are meant to “wow” readers. But every now and then, you’re hit with bloggers block—a very serious, debilitating disease that attacks the minds of marketers and causes them to stare blankly at their screens for hours. Symptoms include severe mood swings, redness in the face, irritability and dizziness.
So what does the marketing doctor recommend? A healthy dose of social media. Continue reading “Got Nothing to Write About? Take Inspiration from Social Media”
10 Best Practices for Launching a Product
Your company needs to make waves this year. Perhaps campaigns took a tumble or initiatives fell off the radar. As a way of getting back on track, your boss comes into your office and explains that the company is planning to roll out a huge new product. This is make-or-break for your company, and guess who he’s entrusting with the product launch? You.
Continue reading “10 Best Practices for Launching a Product”
Your Customers are Listening, Just Not to You
Say goodbye to traditional advertising and hello to word-of-mouth marketing.
Today’s consumers no longer reach out to businesses for information. Instead, they consult their peers and networking circle when making a purchasing decision. In fact, 92 percent of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service,” according to Nielsen and Roper Reports.
So how can businesses join in on the chatter and engage consumers? Two words: social media.
Continue reading “Your Customers are Listening, Just Not to You”
Do’s and Don’ts for This Year’s Product Launch
There’s no disputing the fact that you have a product launch on this year’s strategic roadmap. After all, the product market was predicted to reach nearly $221.3 billion by the end of 2013 and industry pundits expect it to surge to $284.6 billion by the end of 2018, according to the 2013 “Antiaging Products and Services: The Global Market” report. But just because your team meetings and budgets are centered upon expansion and great unveils does not mean your launch will be a walk in the park.
Just consider that fact that as many as 95 percent of new products that are introduced each year fail, according to Cincinnati research agency AcuPoll. So how do you break away from the majority and enjoy success this year? By keeping the following do’s and don’ts top of mind:
Continue reading “Do’s and Don’ts for This Year’s Product Launch”
No Such Thing as Bad Publicity? We Beg to Differ
When marketers say that there is no such thing as bad publicity, what they actually mean is that if nobody is talking about your brand, you are in serious trouble. While that is undoubtedly true, all you have to do is take a look at recent news to understand that negative exposure can seriously damage a brand’s image and have a major impact on its finances, customer satisfaction levels and public credibility:
Continue reading “No Such Thing as Bad Publicity? We Beg to Differ”