We’ve all been there. For me, it was my first job after college as a newspaper reporter. After writing seven stories for the week, I was instructed that it was now time to lay out the paper. ‘Lay out the paper?,’ I panicked. ‘Shouldn’t an art team do that?’ After all, while I may certainly be a whiz at Word and NewsPro, I quite candidly do not know the difference between leading and kerning and justification and hypthenation.
April Showers Bring Fresh Social Media Strategies
Every minute, 100,000 new tweets are published and six million Facebook pages are viewed, and these numbers only represent what happens on the Internet every 60 seconds. Can you imagine what this will look like in the future? Allow us to put this into perspective for you.
Today’s number of networked devices is equivalent to our global population, and by 2015, this number of networked devices will be twice that of the global population.
Continue reading “April Showers Bring Fresh Social Media Strategies”
3 Brands to Learn From on Social Media
Many brands have jumped on board the social media bandwagon, but there are a few who have made an exceptional impact. Old Spice, Sephora, and Lay’s recently ran campaigns with exemplary results that all companies can learn from.
Old Spice
You can’t talk about successful social media campaigns without a mention of Old Spice. The campaign features the “Old Spice Guy,” aka “The Man Your Man Could Smell Like,” who is strong, charming, and smells great. The series of videos are quick, witty and comical. The best part of this campaign? The “Old Spice Guy” responded to their fans in real time through video.
How to STINK at Content Marketing
Content marketing is King. We all know the importance of it. There are countless studies, data and reports that remind us that websites feed off of the time and energy we inject into our content.
Content is the protein that websites need to make them strong, vibrant and profitable. Content Boost can help you improve audience engagement, traffic to your website and augment social media presence.
But for all you B2B, B2C, not for profit, entrepreneurs or solo-preneurs out there, who want to see how other companies effectively sabotage their content marketing strategies, please take a look at this awesome slideshow:
Marketing during Human Tragedy = Unthinkable Insensitivity
To say it’s been a tragic week for U.S. citizens, and even the billions around the world, is a gross understatement. The unfathomable events that transpired this week—from the very first explosion during the Boston Marathon, to the Texas fertilizer plant blast, to the still ongoing hunt for Dzhokhar A. Tsarnaev—have left us all without words.
Disbelief, Distraught, Empathy, Anger and Confusion have entered our world—from our local delis to our workplace to our neighborhoods. And all we can do is ask: “Why?”
Why does such evil exist in this world? Why has our universe become so recently shattered—not to forget the Batman movie shooting to the Sandy Hook massacre—making us afraid of even our own shadow? Why does it seem that acts of cruelty occur more frequently than acts of benevolence?
Continue reading “Marketing during Human Tragedy = Unthinkable Insensitivity”
How Do I Know Which Social Media Platforms are Right for Me?
So you’ve decided to get started on building your company’s social media presence – congrats! With new social media networks popping up all the time, it can be hard to determine which you want to be part of. By knowing what the major platforms are best utilized for, you can help make the most of your resources and take a giant step forward towards reaching your customers.
Twitter tends to resonate best with a B2C audience, but it also works quite well with the B2B world. Because posts are limited to 140 characters, it lends itself well to quick bursts of thought, starting conversations, and sharing links. If you are willing to put the time into posting on Twitter daily you will likely find an audience here.
Continue reading “How Do I Know Which Social Media Platforms are Right for Me?”
Feeling Hungry? The Importance of Visual Stimulation
Driving to work last Friday, I noticed I received an e-mail on my cell. So I waited until I got to a stop light and checked it (yes, safety is important!). It was an e-mail from our office manager telling us that breakfast was coming soon. Yup, we get breakfast on Friday’s. I completely had forgotten it was Friday!
My Jeep suddenly drove a bit faster to work than normal. All sorts of physiological things started happening. My pupils dilated, my tummy growled, and the grip on my steering wheel tightened. My mind played tricks on me as I started to smell the combination of the sizzling bacon, blanketed by a yummy egg and topped off with melted cheese. I could taste the cool rainbow of fresh fruit salad, and felt all warm inside as I envisioned the smiles and brief morning cheer of my coworkers in the common area.
Continue reading “Feeling Hungry? The Importance of Visual Stimulation”
Generating Content to Generate Leads
Businesses are constantly looking for fresh and creative ways to speak to potential customers. In a connected world, blogs are a natural solution to reach consumers as readers of blogs are already prepared to engage. That’s why it’s no surprise that B2B companies with active blogs have been proven to generate an average of 67% more leads per month than non-blogging firms.
You Looking at Me?
I am 100 percent a student at heart. I long for the days of hour-long college lectures spent dissecting nuances and gender deconstruction in Charlotte Bronte’s “Jane Eyre.” I still experience brief moments of frustration when I try to recall the difference between igneous, sedimentary and metamorphic geology rocks (as a marketer, science was certainly not my strong suit).
And I still wish I could find the time during a busy work week to meet a professor for “office hours” and sip coffee while I pick his/her brain about some esoteric psychology theory.
So making the recent decision to complete my Social Media Marketing professional degree at Purchase College was one of the easiest choices I made.
I love learning. I love social media. And I love following the social media strategies of my favorite brands. No brainer.
How Publishers Deal With Marketers Who Produce Content
If you want examples of companies producing their own content look no further than this post from Churbuck.com which discusses how media companies are adapting to a world where marketers become publishers. Some companies mentioned are Cisco, Intel and Red Bull. TMC CEO and Group Editor-in-Chief even detailed how President Obama and his team are content-creation machines.
Continue reading “How Publishers Deal With Marketers Who Produce Content”